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Review Unit 1.01
Test Description: Review Question for Final Exam
Instructions: Answer all questions to get your test result.
1) McDonalds introduced the fruit cup as an alternative to fries. After 1 month, they evaluated the strengths and weaknesses of the product. This is an example of a?
A
GOP Evaluation
B
EPA Review
C
ERA Study
D
SWOT Analysis
2) Communication used to inform, persuade, and remind customers about a business's product is part of which function?
A
Selling
B
Promotion
C
Marketing Information Management
D
Distribution
3) The Thompson Company decided it would be more successful if it divided the total market for its products into smaller. more specific groups of consumers. This business is engaged in?
A
mass marketing
B
industrial marketing
C
marketing domination
D
marketing segmentation
4) Which is an example of a want?
A
Food
B
Cell Phone
C
Shelter
D
Gasoline
5) Plumbers, dentist, and lawyers all provide?
A
Service
B
Want
C
Good
D
Necessity
6) The local newspaper is printing one get freeadvertisment coupons for Mountain Dew. This is an example of which marketing function?
A
Product Serice Management
B
Promotion
C
Marketing Information Management
D
Selling
7) Determining a value to charge for products is called?
A
Marketing Information Management
B
Financing
C
Pricing
D
Promotion
8) The community college has decided to market its evening classes to women between the ages of 18-30 who are high school graduates. What type of segmentation is the college using?
A
Behavioral
B
Geographic
C
Demographic
D
Psychographic
9) The Marketing Mix (4 P's) are?
A
Promotion, Product, Planning, Publicizing
B
Place, Price, Publicizing, Positioning
C
Product, Price, Promotion, Place
D
Product, Publicizing, Place, Price
10) The same person can be included in more than one?
A
Religion
B
Generation
C
Target Market
D
Income Level
11) Getting a selected product in the right place at the right time is called?
A
Price
B
Place
C
Product
D
Promotion
*select an answer for all questions
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