repetition of initial consonant sounds

short personal stories used to connect with the audience

an idea is presented as fact without explanation or evidence

presentation of only one side of an issue

ideas or feelings that a certain word creates

establishment of authority and reliability; confidence and trust

appeal to emotion

facts or information that indicate whether a view is true or not

inference that a claim is true for most people or a majority of people

when groups of three adjectives or phrases are used to make ideas memorable

special words or expressions used by a profession or certain group

words charged with an underlying meaning or impliction

power of the mind to think and form judgements logically

statements which are voiced as questions but are not expected to be answered

used to create imagery and express things non-literally

representation of something as greater than it actually is

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