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SEM I Unit 1 Part 3
Test Description: SEM I Unit 1 Part 3
Instructions: Answer all questions to get your test result.
1) When designing an event program for a charity event, it is important to
A
acknowledge the event sponsors
B
provide product samples
C
include the printing costs on the back cover
D
offer free admission coupons to other events
2) sports marketers have an advantage over all other types of licensors in the international marketplace because
A
they already make so much money in the US market
B
sports are universally appealing
C
soccer is so popular
D
foreign countries are usually wealthy
3) When creating tickets for a sport/event organization often embed special watermarks into the ticket design to
A
all of the above
B
boost fan attendance rates
C
discourage counterfeiting activities
D
reduce the ticket's printing cost
4) 85% of a sport organization's season ticket holders live or work within two hours of the team's home playing field. In this situation, what factor motivates the season ticket holders decision to buy
A
The stadium geographic location
B
Their sense of loyalty to the team's coach
C
The venue's design and layout
D
The team's unpreedictable performances
5) Which if the following usually is a characteristic of the sport/event industry
A
Communicates with a limited audience
B
Employs only those people who have athletic ability
C
Manages a worldwide media network
D
Provides products that are different for each consumer
6) When a professional football expansion team is established in a community, the economic impact might result in
A
more tourism. lower tax rates and high interest rates
B
business closures, job layoffs and high inflation rates
C
higher t ax rates and fewer financial investments opportunities
D
increased job creation and more consumer spending
7) Which of the following marketing activities involves writing press releases and organizing news conferences for a sport organization
A
promotion
B
community relations
C
advettising
D
media relations
8) A primary reason that many colleges and universities sell the naming rights for their new football stadiums or basketball arenas is to
A
encourage fans to attend sports events
B
honor a former student-athlete
C
help pay for construction expenses
D
create publicity for the new facility
9) a baseball game broadcast on the radio is an example of
A
a sporting good
B
sport media
C
a nonsport
D
owned-goods service
10) Which rule of thumb will help event/sport marketers develop a memorable logo?
A
It should be clear and simple
B
it should contain at least three colors
C
it should be elaborate and flashy
D
it should include clip art
11) Mr. Cochran loves baseball and plays year-round in several community leagues. He's very goal-oriented, focused, and is out to win every game. In this situation, Mr. Cochran participates in sports because he
A
wants to maintain a healthy lifestyle
B
enjoys socializing with teamates
C
has a laid-back attitude
D
is very competitive by nature
12) Information about sponsorship cost marketing opportunities and audience demographic are examples of information
A
provided to ambush marketers
B
provided in the city hosting the event.
C
included in event programs
D
included in a sponsorship proposal
*select an answer for all questions
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