Review Game Zone
Flash Cards
(current)
Games
Teachers
Search
SEM I Unit 1 Part 2
Test Description: SEM I Unit 1 Part 2
Instructions: Answer all questions to get your test result.
1) What might a sport organization offer a business to encourage that business to sponsor an event?
A
Percent of Profits
B
Naming Rights
C
Free Advertisement
D
Partial Ownership
2) If Sprite is the only soft-drink sponsor of your favorite team, Sprite is considered a (n) ? _____sponsor
A
Large-Business
B
Exclusive
C
Sole
D
Dynamic
3) Which if the following help create the excitement and enthusiasm that make the games what they are:
A
Spectators
B
Coaches
C
Trainers
D
Team Owners
4) What are royalties?
A
A percentage of union dues
B
A percentage of actual sales
C
A percentage of expected sales
D
A percentage of taxes
5) Your high-school's Basketball team went to the state championship game last year, but didn't even make the play-offs this year. This is an example of a(n)________sport/event product
A
Consistent
B
Tangible
C
Inconsistent
D
Perishable
6) The relationship between a sponsor and a sport entity is often described as a
A
Merger
B
Partnership
C
Buyout
D
Takeover
7) One of the primary reasons that people are motivated to attend arena football games is the
A
Affordable ticket prices
B
Low scores
C
Instant-replay feature
D
Prime-time network television exposure
8) Which of the following marketing activities involves responsibility for a sport organization licensing activities.
A
Sales
B
Merchandiisng
C
Public relations
D
Community relations
9) Promoting and selling an intangible product that is immediately consumed and cannot be resold is a unique characteristic of___________marketing
A
Mass
B
Target
C
Event
D
Direct
10) A person responsible for matching up corporations with events that reach their target market has a career in
A
Hospitality
B
Advertising Sales
C
Sponsorship management
D
Sales Promotion
11) Customers who seem to disagree, question or look for error in almost everything and everybody are ________customers
A
Domineering
B
Dishonest
C
Argumentative
D
Insulting
12) Which of the following is an example of a licensed product
A
Converse shoes
B
Wheaties cereal box feature Hough athletes
C
Buick invitational golf tournament
D
NASCAR earnings
13) Which of the following statements is true regarding sports marketing
A
Sports marketing encompasses only the radio and television media
B
Corporations sponsor sporting events to decrease their brand recognition
C
The use of high-profile athletes to endorse products does not increase brand recognition
D
The distribution of licensed sports apparel is an effective way to create team and brand awareness
14) A primary reason that large business purchase the naming rights to a new sport/event facility is because it
A
Usually increases spectator fan-base loyalty levels
B
provides exclusivity and has potential to maximize exposure
C
is the least expensive way to create name recognition
D
reduces the need to engage in other promotional activities
15) The programs, hot dogs, drinks and souvenirs that fans buy during a sporting event are part of the total sports
A
product
B
promotion
C
market
D
strategy
16) A celebrity who is paid to use a product and discuss its effectiveness during a lengthy TV commercial is giving(n)
A
sales presentation
B
testimonial
C
personal observation
D
interview
17) Professional sports teams benefits their surrounding community by
A
attracting tourist dollars
B
hiring handlers to make sure athletes behave
C
making seat licenses available to season ticket holders
D
endorsing local political candidates
18) When NASCAR fans list the sponsors featured on their favorite driver's car or clothing, they are demonstrating
A
sponsorship clutter
B
brand recognition
C
public service
D
ambush marketing
19) When designing an event program for a charity event, it is important to
A
acknowledge the event sponsors
B
include the printing coast on the back cover
C
provide product samples
D
offer free admission coupons to other events
20) When designing an event program for a charity event, it is important to
A
acknowledge the event sponsors
B
offer free admission coupons to other events
C
include the primary costs on the back cover
D
provide product samples
*select an answer for all questions
Check Results & Get Answers
Play Games with the Questions Above
Teachers: Create FREE classroom games with your questions
Click for more info!
©2007-2024
ReviewGameZone.com
|
About
|
Privacy
|
Contact
|
Terms
|
Site Map
WAIT! Find what you needed?
×
Still Looking for the Answers?
Have Another Question?
Play a Review Game with These Questions?
Want to Make Your Own Test Like This One?