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SEM I Unit 1 Part 1
Test Description: Unit 1 questions 1-20
Instructions: Answer all questions to get your test result.
1) One characteristic of event marketing involves promoting and selling a(n)?
A
Physical Appeal
B
Unique Experience
C
Nonperishable Item
D
Tangible product
2) Mr. Cochran enjoys taking his family to professional baseball games because of the memories he has as a young boy, What factor motivates Mr. Cochran to attend these sporting events with his family?
A
Class and gender relations
B
Cultural norms and values
C
popular athletes
D
significant others
3) The core benefits to customers who purchases sport products include entertainment, health and ?
A
Adaptability
B
Independence
C
Achievement
D
Promotion
4) You are marketing the premier of a new Infiniti automobile, which will be revealed at a car show in Dallas Texas. You are in charge of advertising. Which of the following would be your responsibility
A
Conducting test drives
B
Buying commercial time on television
C
Researching the target audience
D
Taking ticket orders
5) The basis for licensing process is
A
Manufacturing
B
Trademarked property
C
The fans
D
Sponsorship
6) What should be included in an event program if it islonger than four pages?
A
Table of Contents
B
Local news articles
C
Satisfaction Survey
D
Statement of organizers
7) The team name mascot and logo are important elements that a sport/event organizations uses to create and maintain.
A
Image Extension
B
Financial Accountability
C
Brand Awareness
D
Market Segmentation
8) Most sport/event products are classified as
A
A Combination of rented and owned-goods services
B
A combination of Goods and Services
C
Pure Services
D
Pure Goods
9) A Characteristic of the sport Industry is that it seeks to attract markets that
A
during planned intervals
B
in unemotional ways
C
by the same group of people
D
at the same time
10) A unique characteristic of the sport industry is that it seeks to attract markets that
A
Have consumers with artistic talent
B
Are concerned with environmental issues
C
Include spectators and participants
D
Demand mostly tangible products
11) Because the outcomes of a match is uncertain, many fans attending a sporting event are motivated by the game's ________values?
A
Financial
B
Economic
C
Physical
D
Entertainment
12) Over the years, Wrigley Field has earned a reputation as of the best places to watch a major league
A
Image Extension
B
Loyalty
C
Awareness
D
Image
13) Which of the following is an example of a celebrity endorsing an event simply by being associated with it:
A
Cheering for a football team
B
Appearing in a print ad
C
Attending a Gand Opening
D
Saying a tournament is great
14) Athletes are often considered to be particularly effective promoting products related to their
A
Education
B
Liefestyle
C
Background
D
Sport
15) Which if the following is a characteristic of an effective sport/event logo
A
Timeless
B
Practical
C
Ambiguous
D
Remote
16) One of the main differences between professional and amateur athletes is that for professional, the game is often
A
Closed to the public
B
Their occupation
C
Played for enjoyement
D
Free of Charge
17) Which of the following is an example of marketing the sport event:
A
Holding a race for a charitable organization
B
Selling food products to a concession stand
C
Delivering exercise bikes to retailers
D
Distributing information about a NASCAR race
18) What do some professional sport teams do to promote renewed interest in a tea that is losing support from fans
A
Send Newsletters
B
Change Sponsors
C
Increase Prices
D
Redesign logos
19) Which of the following are the most important considerations when designing a basketball team's logo:
A
Team colors and team name
B
Location and mascot
C
Mascot and team size
D
Team name and team size
20) Miss LaTisma goes to an exercise class three times a week at a local gym in Charlotte. She takes the class to maintain a healthy lifestyle and to catch up with her friends. What motivates Miss LaTisma to attend the exercise class?
A
Low membership costs and sport appreciation
B
The thrill of competition and social status
C
The need for recognition and personal values
D
Personal improvements and social facilitation
*select an answer for all questions
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