The style, arrangement, and appearance of text in a design.

The basic design of a character.

Strokes/attributes at the tips of the letters.

Without strokes/attributes at the tips of the letters.

Decorative/eyecatching types

Typeface designed to look like hand writing.

Well used for printed materials such as books, and the body text of articles.

Well used for digital designs.

Well used for formal invitations, and poetry

Well used for decorationandposter design

Each character takes up the same amount of horizontal space

The amount of horizontal space each character takes up varies.

Arrangement of text in a graduated series

Choosing two fonts that work well with each other in order to convey your message.

Vertical spacing between lines of text.

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