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Agribusiness
Test Description: Final review
Instructions: Answer all questions to get your test result.
1) document that describes the type of competition a business will face and the types of customers the business hopes to attract
A
operating plan
B
legal plan
C
financial plan
D
management plan
2) document that projects the income, expenses, and profits of a business over a multi-year period
A
financial plan
B
management plan
C
legal plan
D
operating plan
3) The written description of all aspects of an agribusiness
A
management plan
B
legal plan
C
financial plan
D
business plan
4) The time between the beginning of a process or project and the appearance of its results:
A
spot advertisement
B
cost per click
C
benefit
D
lead time
5) A tv advertisement placed on one station in one market
A
cost per click
B
spot advertisment
C
benefit
D
lead time
6) a technique for deciding if an advertisement should be placed and for how long
A
lead time
B
spot advertisement
C
cost benefit anaylsis
D
benefit
7) the total of the product cost plus the markup
A
price skimming
B
price point
C
selling price
D
loss leader
8) placing a high price on a product because of a lack of competition
A
price skimming
B
revenue
C
price point
D
selling price
9) the total amount received from the product sales
A
selling price
B
revenue
C
loss leader
D
price point
10) What are two goals of product packaging?
A
marketing and sales
B
protection and restraint
C
both a and b
D
none of the above
*select an answer for all questions
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