Manages the personnel relations within a company

The “back office” and involves all the behind the scenes paperwork that must be finished in order for the transactions to be completed

Is based on four “P’s”—Product, Price, Placement and Promotion

Shares knowledge, facts, and data to others such as co-workers, customers, and suppliers

Uses a system of recording and reporting financial activity and transactions

Overall job is to make sure that the organization meets its goals and obligations in every department or function of business

Prepares advertisements for TV, Radio, Newspapers, websites

Maintains e-mail accounts, software applications, and company hardware

Does the hiring and firing of employees and the paperwork involved

Pays bills, taxes, collects money from customers, and purchases inventory

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