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SEM 2 Unit 3 Part 3
Test Description: SEM 2 Unit 3 Part 3
Instructions: Answer all questions to get your test result.
1) What do sport/event marketers usually develop to be prepared for possible emergency or crisis situations?
A
Contingency plans
B
Publicity procedures
C
Transportation systems
D
Financial agreements
2) Which of the following is an example of a hospitality option that might be selected to offer preferred customers who attend sports events:
A
Discounts on future tickets
B
Free advertising in programs
C
Admission to private receptions
D
Copies of autographed photos
3) Which of the following is an example of a hospitality option that is offered to select spectators or fans:
A
Meet and greet backstage passes at a concert
B
Tickets available for sale to the public on a certain date
C
Concessions available for sale in the stands
D
Lawn seating at an outdoor concert venue
4) Which of the following stadium seating arrangements are usually the least expensive tickets that fans can purchase:
A
Luxury boxes
B
Festival
C
Reserved
D
General admission
5) The cable network that televises college basketball games throughout the country is __________ the sports product.
A
sponsoring
B
distributing
C
publicizing
D
franchising
6) An increase in ticket prices is most accepted by fans if a sport has a(n) __________ demand for tickets
A
unitary
B
elastic
C
inelastic
D
low
7) A college athletic department sets the football ticket prices so that the organization earns income of $12 per ticket after covering expenses. This is an example of a price objective based on
A
competition.
B
demand.
C
volume.
D
profitability.
8) A sporting event setting ticket prices based on potential customers' ability to pay is an example of a price
A
objective.
B
restriction.
C
motive.
D
promotion.
9) When setting ticket prices for professional baseball games, the organization considers the team's performance, which is a(n) __________ factor.
A
operational
B
ethical
C
developmental
D
situational
10) When a hockey team sets its ticket prices so it can achieve its goal of increasing its fan base by five percent, the hockey team is establishing a price objective in conjunction with a __________ goal.
A
cost
B
licensing
C
sales
D
contingency
*select an answer for all questions
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