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SEM 2 Unit 2 Part 1
Test Description: SEM 2 Unit 2 Part 1
Instructions: Answer all questions to get your test result.
1) Which law makes restraining free trade and competition illegal?
A
The Lanham Act
B
The Sherman Antitrust Act
C
The Sports Broadcasting Act of 1961
D
The National Labor Relations Act
2) Salaries, contracts, and profit sharing are often the issues that create conflicts between sports' leagues and
A
individual managers.
B
players' associations.
C
team owners.
D
sponsoring organizations.
3) Which of the following presents the greatest challenge for U.S. companies when developing a plan to sell movies in foreign countries:
A
Cost of foreign monetary exchange
B
Uncertainty about government policies
C
Lack of interest by foreign customers
D
Language barrier in promotion
4) Which of the following are trade barriers that are likely to limit a sport-equipment manufacturer's ability to export its products to foreign countries:
A
Trade agreements and industrialization
B
Globalization and embargoes
C
Quotas and tariffs
D
Licenses and outputs
5) Businesses often collect marketing information from customers in order to learn which products
A
earn the highest profits.
B
meet specific design standards.
C
sell best in certain locations.
D
qualify for vendor discounts.
6) When marketing researchers review the level of affiliation between two variables, they are evaluating the ___________ of data components.
A
correlation
B
sensitivity
C
affirmation
D
predictability
7) Which of the following is useful marketing information that a business might obtain by analyzing a customer database:
A
Federal identification numbers for current and past customers
B
Average customer is married, owns home, earns $50,000 a year
C
Expense involved in developing a customer database
D
Total sales for each month of the previous year
8) When making marketing decisions, businesses often analyze research that is expressed as a mean, median, or mode, which are estimates often referred to as the
A
distribution share.
B
central tendency.
C
graphic representation.
D
predictability curve.
9) What do researchers often use to summarize and interpret vast amounts of numeric information?
A
Research questionnaires
B
Descriptive statistics
C
Hypothetical samples
D
Independent variables
10) Which of the following is a trend in the sport/event industry:
A
Sport/Event facilities are evolving into complete entertainment centers with interactive activities.
B
Premium seating options are yielding less revenue for sport/event facilities than other types of seating.
C
Due to the high level of media clutter, fewer businesses are participating in sport/event sponsorships.
D
Relationship marketing is becoming less important to sport/event organizations as technology evolves.
11) The NHL, the NFL, and the CFL are becoming more interested in investing in the development of recreational sports for youths in order to
A
comply with local regulations.
B
appeal to low-income individuals.
C
encourage sedentary lifestyles.
D
attract more fans.
12) An effective technique to use when giving an oral presentation of report findings and recommendations is to keep the presentation
A
relatively simple.
B
technically oriented.
C
on a complex level.
D
free from detail.
13) One of the main portions of a marketing report describes the research methods and the
A
industry review standards.
B
consulting expenses.
C
data collection procedures.
D
technical terminology.
14) An effective method of presenting complex report findings and recommendations to a large group of managers involves the use of
A
computer software
B
handmade graphics.
C
informal outlines.
D
Scientific data
15) When writing marketing reports, researchers should make sure that they include a section about
A
qualifications.
B
limitations.
C
regulations.
D
populations.
16) Copies of questionnaires, interview forms, and other technical documents are often included in what part of a marketing report?
A
Analysis
B
Appendix
C
Summary
D
Introduction
17) Obtaining the right to name a sport or entertainment event is often one of the objectives of a(n)
A
franchise arrangement.
B
affiliation.
C
sponsorship.
D
licensing agreement.
18) What type of sponsorship objective involves bartering for goods and services?
A
Cost avoidance
B
Revenue generation
C
Promotion
D
Activation
19) Sport/Event marketers often identify the sponsorship potential of a specific business by researching the company's sponsorship history and understanding its
A
quantity standards.
B
manufacturing methods.
C
financial policies.
D
sponsorship objectives.
20) Which of the following would an event marketer most probably contact when seeking sponsorship for an upcoming auto race:
A
Charitable organizations
B
Related businesses
C
Nonprofit organizations
D
Athletic competitors
*select an answer for all questions
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