Fulfills the needs and wants of the consumer by providing goods and/or serivces

Necessary for survival

Nice to have but not necessary for survival

Purchases goods and services

The physical goods or services that can satisfy a customer's needs

Babysitting, lawn care, waitressing, are examples of ...

Air, food, water, are examples of ...

Baker, computers, toys, dry cleaners are examples of ....

Physical items produced by businesses

The motivation to start a business is...

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