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SEM 2 Unit 1 Part 1
Test Description: SEM 2 Unit 1 Part 1
Instructions: Answer all questions to get your test result.
1) The National Hockey Association has just drafted Ty Hartman. Ty hires Amanda Bingham to help him make sound business decisions, and to negotiate endorsement contracts with well known companies. Amanda is Ty's
A
agent
B
mentor
C
sponsor
D
publicist
2) Which of the following is an activity that agents perform on behalf of the athletes they represent:
A
Team contract negotiations only
B
Various contract negotiations
C
Hall of fame endorsments
D
Team valuation services
3) What do athletes sometimes hire to help them organize charity tournaments?
A
recruiters
B
agents
C
sponsors
D
Marketing firms
4) Which law makes restraining free trade and competition illegal.
A
The lanham Act
B
The national labor relations Act
C
The Sherman anti trust act
D
The sports broadcasting act of 1961
5) Which of the following is an unacceptable place to use an athlete's or celebrity's identity without his or her permission:
A
On the newsWhich of the following is an
B
In a book
C
In a magazine
D
On your company's advertisements
6) Which of the following is an unfair, anti competitive trade practice in sport/ event market:
A
Loss prevention
B
Sponsorship exclusivity
C
Employee strike
D
Trademark infringement
7) When a league blocks the broadcast of a certain game in a certain territory, it is known as a(n))
A
right of publicity.
B
antitrust violation.
C
blackout.
D
injunction.
8) The best way to avoid buying counterfeit tickets to a game/event is to purchase them
A
at an online auction site.
B
several months in advance.
C
at official ticket outlets.
D
from reputable scalpers.
9) When negotiations between a players' union and the owners' organization cannot be reached, the players might vote to determine if they should
A
ask for fan support.
B
go on strike.
C
play for international leagues.
D
become free agents.
10) When professional athletes negotiate salaries, playing conditions, and contract terms as a single unit, their union is engaging in
A
labor resistance.
B
free agency.
C
competitive advantage.
D
collective bargaining.
11) Salaries, contracts, and profit sharing are often the issues that create conflicts between sports' leagues and
A
sponsoring organizations.
B
team owners.
C
players' associations.
D
individual managers.
12) Which of the following is an example of a governing body in the sport industry:
A
Washington Nationals Baseball Team
B
Rahal Letterman Lanigan Racing
C
International Olympic Committee
D
NCAA Men's Basketball Championship
13) When a sporting-goods manufacturer decides to sell to businesses located in another country, it should consider the country's
A
trade restrictions.
B
cost of goods.
C
selling motives.
D
profit margins.
14) Which of the following are trade barriers that are likely to limit a sport-equipment manufacturer's ability to export its products to foreign countries:
A
Quotas and tariffs
B
Globalization and embargoes
C
Licenses and outputs
D
Trade agreements and industrialization
15) Which of the following presents the greatest challenge for U.S. companies when developing a plan to sell movies in foreign countries:
A
Uncertainty about government policies
B
Lack of interest by foreign customers
C
Language barrier in promotion
D
Cost of foreign monetary exchange
16) The first step that a business should take when collecting marketing information from its customers is to
A
develop a rating scale.
B
determine the survey method.
C
obtain secondary data.
D
define research objectives.
17) A business that randomly surveys 200 customers to learn their opinions about a new product is collecting __________ marketing information.
A
primary
B
technical
C
confidential
D
scientific
18) Businesses collect marketing information from other sources in order to find out what is happening in the
A
parent corporation.
B
research department.
C
external environment
D
internal organization.
19) Businesses often collect marketing information from customers in order to learn which products
A
meet specific design standards
B
qualify for vendor discounts.
C
sell best in certain locations.
D
earn the highest profits
20) When analyzing the historical data in a data warehouse, which of the following is true of its data:
A
The data change as modifications are made to the database.
B
Data maintain the uniqueness provided in their operational applications
C
The data are static.
D
Related data are grouped together in folders.
*select an answer for all questions
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