Review Game Zone
Flash Cards
(current)
Games
Teachers
Search
SEM II 3.04 - 3.06
Test Description: SEM II 3.04 - 3.06
Instructions: Answer all questions to get your test result.
1) Which of the following is a characteristic of product bundling in the sport/event industry
A
Lower prices
B
higher prices
C
higher quality
D
lower quality
2) One reason sport/event marketers often bundle extra amenities with tickets is to
A
increase revenue
B
manage distribution.
C
control publicity
D
improve coverage
3) When developing a preseason booking strategy, the most important factors for a sport/event organization to consider are its timing, target markets, and
A
security issues.
B
selling methods
C
inventory needs
D
geographic origin
4) When forecasting projected ticket sales for a professional basketball team, sporting event organizers consider the
A
team's performance record.
B
television network broadcast rights.
C
press-box space availability
D
the size of the opponent's stadium.
5) A successful pre-season booking strategy often involves targeting
A
occasional attendees.
B
community organizations
C
walk-up spectators
D
current ticket holders.
6) Which of the following is an incentive that sport organizations often use to sell tickets to large groups
A
discounts
B
merchandising
C
publicity
D
Advertising
7) When planning a major concert for a popular band, what factor do marketers take into consideration because it has the potential to generate significant additional profit?
A
Financing arrangements
B
Selling requirements
C
Merchandising opportunities
D
Advertising possibilities
8) Which of the following is a type of concession that sports franchises often operate in the sporting facility:
A
Child-care center
B
Customer-service office
C
Coat-check area
D
On-site retail shop
9) A vendor at the venue for the Anaheim Mighty Ducks wants to sell a product that will generate large revenues on opening day. Which of the following products would most likely generate this revenue:
A
Champion hockey pucks
B
Autograph books for children
C
Souvenir programs picturing players
D
Jerseys featuring a redesigned logo
10) Concession stands, licensed merchandise, and luxury box seats are some of the goods and services that are usually available at a(n)
A
art exhibit and street festival
B
professional football game.
C
sport industry conference.
D
formal fund-raising dinner
11) Why do organizers of major events often hire the services of professional lighting and sound companies?
A
To entertain crowds during half-time shows
B
To install and operate technical systems
C
To work with network broadcast crews
D
To monitor the timing of all event activities
12) Charlie is organizing a dance contest to raise money for the community's recreation center. Which of the following will Charlie need to obtain for the event:
A
Sound system, disk jockey, and flowers
B
Disk jockey, dance floor, and sound system
C
Dance floor, athletic equipment, and disk jockey
D
sound system, dance floor, and shoes
13) Paramount Entertainment debuts a new ride, Thunder Rapids. Which of the following items would have the most merchandising appeal:
A
An I survived Thunder Rapids T-shirt
B
A soundtrack of the rapids
C
A Paramount Entertainment hat
D
An evergreen product
*select an answer for all questions
Check Results & Get Answers
Play Games with the Questions Above
Teachers: Create FREE classroom games with your questions
Click for more info!
©2007-2024
ReviewGameZone.com
|
About
|
Privacy
|
Contact
|
Terms
|
Site Map
WAIT! Find what you needed?
×
Still Looking for the Answers?
Have Another Question?
Play a Review Game with These Questions?
Want to Make Your Own Test Like This One?