SEM II 3.01 - 3.03

Test Description: SEM II 3.01 - 3.03

Instructions: Answer all questions to get your test result.

1) What type of ticket/seating arrangement do sport venues sell to accommodate spectators who are price conscious and are willing to occupy any available seats on a first-come, first-serve basis?

2) Which of the following stadium seating arrangements are usually the least expensive tickets that fans can purchase:

3) One reason it is important for sport/event marketers to be able to accurately explain ticketing and seating arrangements is to help customers

4) Expanded bandwidth is changing the face of in-home entertainment by

5) Rhonda is making a presentation to the chamber of commerce of a large city in anticipation of building a sports complex. What is the primary element of distribution that she should discuss with them?

6) The cable network that televises college basketball games throughout the country is __________ the sports product.

7) Which of the following is a place decision that must be made in sports and entertainment marketing:

8) When a hockey team sets its ticket prices so it can achieve its goal of increasing its fan base by five percent, the hockey team is establishing a price objective in conjunction with a __________ goal.

9) When setting ticket prices for professional baseball games, the organization considers the team's performance, which is a(n) __________ factor

10) Why do sportswear stores calculate break-even in units?

11) A professional football team that increases ticket prices for next season because the team is on a winning streak is selecting a pricing strategy based on

12) Why would an event marketer promote an upcoming celebrity golf tournament at an exclusive course as a once-in-a-lifetime event?

13) A college athletic department sets the football ticket prices so that the organization earns income of $12 per ticket after covering expenses. This is an example of a price objective based on

14) What do sales beyond the break-even point provide to a business?

15) If your goal is to avoid storing or discarding merchandise, what pricing strategy should you select?

16) An increase in ticket prices is most accepted by fans if a sport has a(n) __________ demand for tickets

17) Which of the following is the least important factor when selecting a pricing strategy:

18) A sporting event setting ticket prices based on potential customers' ability to pay is an example of a price


*select an answer for all questions

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