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SEM II 3.01 - 3.03
Test Description: SEM II 3.01 - 3.03
Instructions: Answer all questions to get your test result.
1) What type of ticket/seating arrangement do sport venues sell to accommodate spectators who are price conscious and are willing to occupy any available seats on a first-come, first-serve basis?
A
General admission
B
Reserved
C
box
D
aisle
2) Which of the following stadium seating arrangements are usually the least expensive tickets that fans can purchase:
A
festival
B
luxury boxes
C
reserved
D
General admission
3) One reason it is important for sport/event marketers to be able to accurately explain ticketing and seating arrangements is to help customers
A
identify the type of sport/event that is the most appropriate.
B
purchase discount tickets from a permanent box office.
C
select seats that are located near concession stands.
D
obtain the type of seats they want at the price they want to pay.
4) Expanded bandwidth is changing the face of in-home entertainment by
A
eliminating the need for cable hookups.
B
allowing for delivery of the Internet through television sets
C
improving fiber optics cable and electrical lines. n.
D
creating high-definition television.
5) Rhonda is making a presentation to the chamber of commerce of a large city in anticipation of building a sports complex. What is the primary element of distribution that she should discuss with them?
A
Amenities
B
facility
C
revenues
D
parking
6) The cable network that televises college basketball games throughout the country is __________ the sports product.
A
publicizing
B
distributing
C
franchising
D
sponsoring
7) Which of the following is a place decision that must be made in sports and entertainment marketing:
A
Where will ticket outlets be found?
B
Will local or national media be used?
C
Should direct mail be sent to last season's ticket holders?
D
How will fans obtain the schedule of events?
8) When a hockey team sets its ticket prices so it can achieve its goal of increasing its fan base by five percent, the hockey team is establishing a price objective in conjunction with a __________ goal.
A
cost
B
licensing
C
sales
D
contingency
9) When setting ticket prices for professional baseball games, the organization considers the team's performance, which is a(n) __________ factor
A
ethical
B
situational
C
operational
D
developmental
10) Why do sportswear stores calculate break-even in units?
A
To identify which costs are variable and which are fixed
B
To find out how much profit they will earn after they break
C
To determine how many products they must sell to break even
D
To identify which products they should purchase for resale.
11) A professional football team that increases ticket prices for next season because the team is on a winning streak is selecting a pricing strategy based on
A
what the market will bear
B
previous winning potential.
C
the location of the target market
D
the number of games played
12) Why would an event marketer promote an upcoming celebrity golf tournament at an exclusive course as a once-in-a-lifetime event?
A
To have expensive media coverage
B
To increase advertising costs
C
To generate high ticket prices
D
To obtain more industry support
13) A college athletic department sets the football ticket prices so that the organization earns income of $12 per ticket after covering expenses. This is an example of a price objective based on
A
demand.
B
competition
C
profitability
D
volume
14) What do sales beyond the break-even point provide to a business?
A
Initial markup
B
dividends
C
profit
D
variable-cost margin
15) If your goal is to avoid storing or discarding merchandise, what pricing strategy should you select?
A
close out
B
cost plus markup
C
Competitive
D
versioning
16) An increase in ticket prices is most accepted by fans if a sport has a(n) __________ demand for tickets
A
low
B
unitary
C
inelastic
D
elastic
17) Which of the following is the least important factor when selecting a pricing strategy:
A
Cost of merchandise
B
Competitor prices
C
Location of store
D
Promotional strategy
18) A sporting event setting ticket prices based on potential customers' ability to pay is an example of a price
A
promotion.
B
motive
C
restriction
D
objective
*select an answer for all questions
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