Review Game Zone
Flash Cards
(current)
Games
Teachers
Search
MM Ch 5 And 6 MC Part 2
Test Description: Q 37-48
Instructions: Answer all questions to get your test result.
1) Identify which method companies are using to compete for your money: Reputation for holding its value
A
personal selling
B
financing
C
product positioning
D
media
2) Identify which method companies are using to compete for your money: Car salesperson
A
financing
B
media
C
product positioning
D
personal selling
3) Identify which method companies are using to compete for your money
A
financing
B
personal selling
C
product positioning
D
media
4) The following are the types of product positioning except
A
packaging
B
color
C
price
D
shelf positioning
5) Four common marketing tactics are
A
competition, financing, opportunity cost, personal selling
B
branding, personal selling, opportunity cost, financing
C
repetition, buyer's remorse, product positioning, significant purchase
D
personal selling, financing, repetition, product positioning
6) If you were thinking about buying your dream car, but decided not to buy it because your realized what you wouldn't be able to do if you bought the car...this is an example of
A
opportunity cost
B
buyers remorse
C
be backs
D
brand recognition
7) Which of the following should you consider when making a significant purchase
A
all of these
B
don't buy if you don't have the cash
C
opportunity cost
D
your buying motives
8) Which is not a power over purchase tactic
A
wait overnight
B
seek counsel
C
consider the opportunity cost
D
shop around for the purchase
9) Which of the following is not an example of a sales clerk using personal selling
A
Can I help you find something
B
Thank you for shopping at our store today
C
Do you want to know what is on sale today
D
You will look great wearing this
10) What is the most likely cause for the direct correlation between the number of hours you watch and the amount of money you spend?
A
examining buying motives
B
advertising
C
caveat emptor
D
all of these
11) A good used car salesperson will respond to a question about a car color with
A
year, are you looking at 48 or 60 month financing?
B
no, we don't have it in that color but we can order it
C
let me check with the manager
D
yes we have it in any color
*select an answer for all questions
Check Results & Get Answers
Play Games with the Questions Above
Teachers: Create FREE classroom games with your questions
Click for more info!
©2007-2024
ReviewGameZone.com
|
About
|
Privacy
|
Contact
|
Terms
|
Site Map
WAIT! Find what you needed?
×
Still Looking for the Answers?
Have Another Question?
Play a Review Game with These Questions?
Want to Make Your Own Test Like This One?