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Unit 4 MC Part 1
Test Description: Q 37-57
Instructions: Answer all questions to get your test result.
1) Marketing includes each of the following activities, except
A
packaging
B
manufacturing
C
advertising
D
shippping
2) An example of a commercial market is
A
a student
B
a household
C
a hospital
D
a family
3) A factor that could describe a nation's demographics is
A
educational level
B
technology
C
social values
D
political system
4) Buying influences, such as hobbies, family activities, interest, and opinions, are called
A
demographics
B
psychographics
C
physical needs
D
personality traits
5) Economic conditions in a country can affect a product's
A
consumer demand
B
selling price
C
profits
D
all of these
6) In the marketing mix, the element of product involves all of the following considerations, except
A
whether the product can be sold in a standardized form or will need to be adapted to local situations
B
how the product will be shipped to the customer
C
how local customs or attitudes affect the popularity of the product
D
whether the product is a good or service
7) In the marketing mix, the element of distribution involves all of the following considerations except
A
how the retailer will display the product after its received from the wholesaler
B
how to send products ordered from the company's web site on the Internet
C
where the product will be stored prior to shipping to another country
8) The marketing of services is usually similar to the marketing of goods except for
A
promotion
B
distribution
C
technological trends
D
price
9) An example of a consumer market is
A
companies that purchase parts for making radios
B
wholesalers who purchase goods to resell to retailers
C
people who want to rent office space to start a business
D
people who like to buy expensive sports cars
10) An example of a specialty good is
A
a camera
B
a candy bar
C
toothpaste
D
jewelry from well-known firms
11) Of the following items, the one that is not an example of secondary data is
A
a consumer behavior survey you will conduct
B
published government report
C
library index
D
computerized database available on the software market
12) Qualitative research is best conducted with
A
a focus group
B
secondary data
C
an experiment
D
an observational study
13) The stages a product goes through from the time it is introduced until it is taken off the market is called the
A
marketing research process
B
product life cycle (PLC)
C
product line assortment
D
new-product development process
14) A personal computer for home use is
A
an intangible good
B
a specialty good
C
a convenience good
D
a shopping good
15) Companies produce new products for all of the following reasons except
A
competitors enter the market and attract customers
B
old products become unpopular with customers
C
sales decline because the product becomes obsolete
D
all of these are reasons for producing new products
*select an answer for all questions
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