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Unit 4 T/F Part 2
Test Description: Questions 16-25
Instructions: Answer all questions to get your test result.
1) An indirect distribution channel uses agents, wholesalers, and/or retailers
A
True
B
False
2) Companies use wholesalers to distribute their products to retailers because wholesalers specialize in transporting, storing, and ordering goods
A
False
B
True
3) A form of direct distribution that is expected to increase or many years is online selling
A
False
B
True
4) Motor carriers are a form of shopping that is available in nearly every country and quickly delivers shipments of many sizes to nearly anywhere
A
False
B
True
5) Publicity is an example of paid promotions
A
False
B
True
6) Contests and sweepstakes are examples of sales promotions
A
True
B
False
7) The promotional mix may be different in different countries due to social, legal, and economic environments
A
True
B
False
8) One a target market is analyzed, the advertising message should be tailored to that target market
A
True
B
False
9) Most multinational companies have their own advertising departments and do not use advertising agencies
A
False
B
True
10) Companies may use public relations to gain or maintain a favorable public image
A
False
B
True
*select an answer for all questions
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