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SEM II 2.01 - 2.04
Test Description: SEM II 2.01 - 2.04
Instructions: Answer all questions to get your test result.
1) An important part of negotiating a sport/event sponsorship contract involves both the sport/event and the sponsor agreeing on the
A
date and time of the sport/event
B
size and interest of the audience
C
fee and payment schedule
D
cost of planning and production
2) A sponsorship agreement between a sport team and a local business should
A
include third-party input.
B
benefit both parties.
C
provide tangible rewards.
D
guarantee results.
3) When preparing a sponsorship agreement, it is important for the sport/event to include detailed information concerning the sponsor's
A
financing sources
B
selling policies
C
marketing rights.
D
hiring practices
4) Because a prospective sponsor may have questions about the sponsorship proposal, an event organizer should plan to
A
reinforce important deadlines.
B
conduct follow-up activities.
C
evaluate sponsorship activities.
D
discuss sponsorship benefits
5) Which of the following is the most efficient and inexpensive way for a local youth soccer-camp director to locate organizations that offer grant money?
A
Conduct online research
B
Mail color brochures to all local businesses
C
Develop a sales letter
D
Make cold calls to national corporations
6) Three days after presenting a sponsorship proposal to Kula-Kola Beverage Company, Caitlin calls the company's president and asks her/him if s/he has any questions or concerns about the proposal. What selling activity is Caitlin performing?
A
She is communicating sponsorship benefits.
B
She is upselling the level of sponsorship.
C
She is following up with the potential client.
D
She is negotiating terms with a vendor.
7) An event organizer is most likely to receive grant or foundation funding if the event
A
appeals to a large target market
B
includes celebrity appearances
C
benefits the community.
D
has national media coverage.
8) A sport/event planner contacting a local business about supporting an upcoming tennis tournament is an example of following up with potential
A
spectators
B
participants
C
paying customers
D
corporate sponsors
9) What do amateur sport organizations often solicit in order to be able to operate?
A
playing time
B
free publicity
C
Grant money
D
media coverage
10) Immediately following a meeting with a potential event sponsor, an event organizer should
A
fax a copy of the proposal to the decision maker.
B
send a thank-you card to each of the meeting participants.
C
ask the meeting participants for sponsorship referrals.
D
adjust the pricing options in order to obtain the sale.
11) To obtain operating funds, a not-for-profit sport camp for underprivileged children might seek
A
celebrity endorsements.
B
grant or foundation monies.
C
tax refunds from the community
D
capital-improvement loans.
12) Sending newsletters, acknowledging efforts, providing extra benefits, and asking opinions are ways that event organizers
A
service their sponsors.
B
encourage vendor loyalty.
C
advertise their products.
D
improve their brands
13) By assigning a staff member to communicate and coordinate activities with each of its sponsors, a sport/event organization facilitates goodwill by
A
maximizing mass-media exposure
B
creating expanded advertising opportunities.
C
processing special orders.
D
providing efficient, ongoing service.
*select an answer for all questions
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