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Sports Marketing Ch3 Part III
Test Description: Good Luck!
Instructions: Answer all questions to get your test result.
1) In terms of marketing to women, an area where sports properties have made significant progress is
A
season and partial season tickets
B
value-priced food offerings at sports facilities
C
seminars such as Football 101 and Hockey 101
D
branded merchandise geared towards females
2) Of the 12 franchises added or relocated during 1990-2000, ten located in the ________ regions of the U.S.
A
south and midwest
B
northwest and west
C
south and west
D
northeast and midwest
3) The production, distribution, and promotion of products that promote environmental protection is
A
social responsibility
B
greenwashing
C
cause-related marketing
D
green marketing
4) The term ________ refers to companies that make claims about their environmental practices that are deemed questionable or self-serving.
A
cause-related marketing
B
greenwashing
C
green marketing
D
social responsibility
5) In a SWOT analysis, the ________ are internal characteristics or issues in the sports property.
A
strengths and weaknesses
B
strengths and opportunities
C
weaknesses and threats
D
opportunities and threats
6) In a SWOT analysis, the ________ are external to the firms and indicate occurrences or trends taking place beyond the walls of the organization.
A
strengths and weaknesses
B
opportunities and threats
C
strengths and opportunities
D
weaknesses and threats
7) In conducting a SWOT analysis, which of the following questions is least useful in determining if an issue is external or internal?
A
if our organization went away, would the issue go away?
B
can this issue be controlled by our organization?
C
do other organizations in the industry face this same issue?
D
How will this issue affect government regulations?
8) Anthony is reviewing the SWOT analysis conducted by his marketing team. The following were identified as threats. Which one is not a threat?
A
changes in customers' tastes
B
government deregulation
C
lower consumer confidence
D
presence of new competitors
9) The following are examples of communication objectives except
A
add 500 fans to the team's Facebook page
B
increase website visits by 25%
C
increase operations into one new market
D
expand operations into one new market
10) The following statements about good objectives are true except
A
they should be measurable
B
they should be detailed enough to know whether or desired impact is achieved
C
they should be broad, the general statements about what a brand wants to be, do, or become
D
the must have deadline or time frame
11) Advantages of using secondary data include the following except
A
lower costs than primary data
B
fast and easy access
C
applicability to specific situations
D
excellent starting point
12) Frequently used sources of secondary data to sports marketers include the following except
A
CRM systems
B
focus groups of fans
C
social media buzz
D
U.S. Census
13) Methods of collecting primary data include the following except
A
observation
B
surveys
C
social media
D
focus groups
14) The primary benefit of collecting primary data over using secondary data is
A
applicable to a specific issue
B
faster access to the data
C
greater accuracy than secondary data
D
lower costs than secondary data
*select an answer for all questions
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