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Sports Marketing Ch3 Part II
Test Description: Good Luck!
Instructions: Answer all questions to get your test result.
1) The external environment should most likely be monitored on a regular basis because of
A
cultural transitions
B
frequent environmental changes
C
quickly aging populations
D
environmental regulations
2) Competition for sports entertainment can be classified as each of the following categories except
A
price competition
B
brand competition
C
category competition
D
generic competition
3) Head-to-head competitors such as the Los Angeles Lakers and the Los Angeles Clippers (both NBA teams in Los Angeles) are considered
A
category competitors
B
generic competitors
C
price competitors
D
brand competitors
4) Category competition involves brands or firms that
A
target similar customer with comparable products and prices
B
offer goods and services that meet the same or similar customer needs
C
sell either goods or services at the same price
D
a customer might consider when making utilitarian purchases
5) A hockey team in Cincinnati has to consider other forms of entertainment, such as water parks, movie theaters, and even dining out, as competitors. This situation describes
A
generic competitors
B
price competitors
C
brand competitors
D
category competitors
6) A hockey team in Cincinnati has to consider other forms of entertainment, such as water parks, movie theaters, and even dining out, as competitors. This situation describes
A
price competition
B
brand competition
C
generic competition
D
category competition
7) Consumers have a limited amount of money they can spend. When an individual thinks about paying bills, saving money, purchasing food, buying gas for the car, or purchasing clothes instead of purchasing a ticket to a professional basketball game, it i
A
brand competition
B
generic competition
C
category competition
D
price competition
8) The economic indicator that tracks monthly changes in the amount consumers spend for a representative basket of goods and services is the
A
Consumer Confidence Index
B
Consumer Sentiment Index
C
Buying Power Index
D
Consumer Price Index
9) How would declining consumer confidence and sentiment most likely affect sports brands?
A
consumers will have less money to spend on utilitarian goods and services
B
businesses will postpone making investment decisions in sports-related advertising and sponsorships
C
consumers will have higher disposable incomes and will invest in discretionary purchases, such as sports event tickets
D
ticket sales will decline, a businesses will be more reluctant to invest in sponsorship
10) Technology can impact sports in the following ways except by
A
offering new ways of direct consumption
B
adding benefits to product consumption
C
increasing sports organization revenues through improved operations
D
reducing the sacrifices necessary to consume a product
11) Recent events in ________ have created controversy about unfairness. As a result Congress has held hearings to consider if the industry should be subject to antitrust laws of the Sherman Act.
A
college baseball
B
college football
C
professional football
D
professional basketball
12) Sociodemographic trends that have recently impacted sports marketing include the following except
A
increased leisure time
B
increased buying power among women
C
greater ethnic diversity
D
aging populaiton
13) A study by Pew Research examined the interest of women in sports. The following statements are findings of the research except
A
40% of women follow sports somewhat closely
B
10% of women follow sports very closely
C
most women do not identify themselves as sports fan
D
less women have an interest in sports than men
*select an answer for all questions
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