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NEW SEM I 2.01 - 2.04
Test Description: 2.01 - 2.04
Instructions: Answer all questions to get your test result.
1) Why do event organizers develop production schedules?
A
To organize rehearsals prior to the day of the event
B
To analyze safety and health considerations for the event
C
To outline all of the activities needed to prepare for the event
D
To arrange for the media to broadcast the event
2) A basketball team wins a postseason playoff game and proceeds to play another team for the regional championship. In what type of tournament is the basketball team participating?
A
scramble
B
Tri-level
C
heat
D
multistage
3) What should a business anticipate when developing a project plan?
A
change
B
publicity
C
research
D
secrecy
4) Which of the following is a true statement about project planning:
A
With a project plan, you can mentally walk through your project from start to finish
B
You should avoid a custom-made project plan
C
You should minimize the involvement of others in the planning process
D
Through project planning, you can evaluate what you have accomplished
5) Why is it important to define your project precisely?
A
So you can create something tangible
B
So you can achieve your objectives
C
So you can involve other people
D
so you can spend less money
6) Why is it important to think ahead about how you will monitor your project?
A
To make sure the project's quality doesn't suffer
B
To guarantee the availability of needed resources
C
To practice monitoring the project
D
To pick the right helpers
7) Having appropriate data helps sport/event marketers to set goals that are
A
open-ended
B
realistic
C
general
D
broad
8) What is one way that sport/event marketers use marketing information?
A
To develop new products
B
To change economic trends
C
To prepare sales invoices
D
To determine credit scores
9) To learn about its target market's needs and wants, a professional soccer league should obtain information from its fans
A
in a proactive and systematic manner
B
before it implements organizational changes
C
if ticket sales show short-term improvement
D
only when there appears to be a problem
10) Sporting-goods businesses often gather marketing information to
A
gain the respect of competitors
B
adjust credit ratings
C
obtain licensing contracts
D
identify trends
11) A sport/event organization that wants to obtain information about the population in a certain geographic location might use
A
primary databases
B
telephone surveys
C
personal questionnaires
D
government sources
12) To know what websites and advertisements visitors see, sports and event e-marketers would check
A
text files
B
clickstream data
C
internet service providers
D
direct delivery programs
13) Which of the following is a secondary source of sport/event information
A
accounting records
B
personal interviews
C
demographic reports
D
computerized surveys
14) What is an example of a secondary source of data that a sport/event marketer can obtain internally?
A
Government website
B
Trade journal
C
Magazine article
D
Sales report
*select an answer for all questions
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