Review Game Zone
Flash Cards
(current)
Games
Teachers
Search
Marketing Chapter 3 Review
Test Description: Chapter 3 review
Instructions: Answer all questions to get your test result.
1) which group is not a part of the direct market environment
A
competitors
B
the government
C
the company
D
customers
2) Which is not one of the 4 external market environment categories?
A
social and cultural
B
Political and legal
C
planning and design
D
economic
3) A mission statement sets the organizations basic purpose for being and should focus on a few key goals
A
false
B
true
4) The mission should be developed by the owner and forced upon the employees
A
true
B
false
5) Does everyone in the organization need to buy into the mission?
A
no
B
yes
6) the company objectives should shape a firms course
A
true
B
falso
7) Managers should consider .... when searching for new opportunities
A
the producing capability of the company
B
the marketing strength of the company
C
all of the above
D
the financial strength of the company
8) This is otherwise known as pure competition
A
monopoly
B
anti-oligopoly
C
oligopoly
D
anti-monopoly
9) Competitive rivals are
A
includes indirect compeditors
B
all the competition
C
all of the above
D
a company's closest competition
10) The north american free trade agreement is between the us, mexico and
A
canada
B
jamaica
C
europe
D
virgin islands
11) Which of the following describes the technological environment
A
factors such as interest rates and inflation
B
the application of science to convert economic resources to output
C
cultural differences
D
religious preferences
12) Which of the following can force a company to recall an unsafe product
A
CPSC
B
NAFTA
C
the IRS
D
Clayton Agency
13) the level of risk varies with the environmental sensitivity
A
true
B
false
14) Mid American Energy is an example of a legal
A
all of the above
B
Oligopoly
C
Monopoly
D
Purely competitive market
15) sustainability is
A
being able to keep a company operating
B
all about making a profit
C
being able to meet current needs without compromising the ability of the next generation to meet their needs
D
all of the above
16) Which of the following is not an economic factor
A
change occurs rapidly
B
global economy
C
all of these are economic factors
D
Interest rates and inflation
17) which act works to prevent monopolies
A
Sherman Act
B
Robinson-Patman Act
C
Clayton Act
D
Wheele-Lea Ammendment
18) Which law regulates product warranties
A
Magnuson-Moss Act
B
Sherman Act
C
All of the above
D
Clayton Act
19) Company objectives should be
A
Realistic
B
specific
C
all of the above
D
compatable
20) The pure food and drug act was started to regulate
A
all of the above
B
product warranty
C
unsanitary meat packing practices
D
vitamins
*select an answer for all questions
Check Results & Get Answers
Play Games with the Questions Above
Teachers: Create FREE classroom games with your questions
Click for more info!
©2007-2024
ReviewGameZone.com
|
About
|
Privacy
|
Contact
|
Terms
|
Site Map
WAIT! Find what you needed?
×
Still Looking for the Answers?
Have Another Question?
Play a Review Game with These Questions?
Want to Make Your Own Test Like This One?