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NEW SEM 1.07 And 1.10
Test Description: 1.07 and 1.10
Instructions: Answer all questions to get your test result.
1) When NASCAR fans list the sponsors featured on their favorite driver's car or clothing, they are demonstrating
A
brand recognition
B
public service
C
ambush marketing.
D
sponsorship clutter
2) The relationship between a sponsor and a sport entity is often described as a
A
buyout
B
partnership
C
merger
D
takeover
3) Information about sponsorship, cost, marketing opportunities, and audience demographics are examples of information
A
provided in the city hosting the event.
B
provided to ambush marketers.
C
included in event programs.
D
included in a sponsorship proposal.
4) If Coca-Cola is the only soft-drink sponsor of your favorite team, Coca-Cola is considered a(n) ____________ sponsor.
A
dynamic
B
large-business
C
sole
D
exclusive
5) Mask Company set up a hospitality tent outside the Olympics arena. Its goal was to encourage patrons to view it as an Olympics sponsor even though it had not paid sponsorship fees. This is an example of ____________ marketing.
A
target
B
ambush
C
direct
D
internet
6) Which of the following are the most important considerations when designing a basketball team's logo:
A
Team name and team size
B
Location and mascot
C
Team colors and team name
D
Mascot and team size
7) What do some professional sport teams do to promote renewed interest in a team that is losing support from fans?
A
send newsletters
B
change sponsors
C
Redesign logos
D
increase prices
8) When creating tickets for a sport/event, organizations often embed special watermarks into the ticket design to
A
boost fan attendance rates.
B
discourage counterfeiting activities.
C
incourage counterfeiting
D
reduce the tickets' printing costs.
9) What rule of thumb will help event/sport marketers develop a memorable logo?
A
It should contain at least three colors.
B
It should be clear and simple.
C
It should be elaborate and flashy.
D
It should include clip art.
10) Which of the following is a characteristic of an effective sport/event logo:
A
practical
B
ambiguous
C
timeless
D
Remote
*select an answer for all questions
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