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Business 8 Marketing Test Review II
Test Description: Business 8 Marketing Test
Instructions: Answer all questions to get your test result.
1) A toothbrush will most likely be
A
skimming
B
penetration
C
economy
D
premium
2) A newly built cruise ship would most likely be...
A
skimming
B
penetration
C
economy
D
premium
3) A low quality product for a high price uses...
A
premium
B
penetration
C
economy
D
skimming
4) Apples' use of iPods, iPhones, iPad Mini's, and all of their different products is using which form of pricing?
A
economy
B
captive
C
product line
D
dynamic
5) Advertising:
A
all of the above
B
shares info
C
costs money
D
includes all commercials
6) Public Relations
A
can be controlled
B
cost money
C
always hurts a company
D
is free
7) When you release advertisements to entice customers; you are using which type of advertising?
A
slide
B
pull
C
drop
D
push
8) An example of business to business promotion would be
A
Best Buy signs an agreement with the NFL
B
Chevy offers a discount to customers
C
None of the Above
D
State Farm performs adjustments on a customer's insurance.
9) An example of business to customer would be...
A
Dick's Sporting Goods sending out a coupon book in the mail
B
Target and Super Valu agree to sell the same fruit in their stores.
C
Southwest Airlines joining with Delta Airlines
10) Placing your ad on the internet will...
A
Reach a large number of people
B
Will reach only a few customers
C
Is very expensive
D
Is an out-of-date approach
11) An example of an intermediary would be
A
Kleenex
B
Danon Yogurt
C
Super One
D
Kellogg's
12) The most common type of franchise is:
A
Restaurants
B
Clothing Stores
C
Jewelry Stores
D
Shoe Stores
13) Marketing is:
A
Isn't always successful
B
A very broad topic
C
All of the Above
D
Can make companies a lot of money
*select an answer for all questions
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