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Business 8 Marketing Test Review I
Test Description: Marketing Test Review
Instructions: Answer all questions to get your test result.
1) The 3 levels of a product include
A
augmented
B
all of the above
C
actual
D
core
2) The marketing mix includes
A
product
B
price
C
place
D
all of the above
3) Successful marketing will
A
deliver products
B
get info to customers
C
describe a product
D
all of the above
4) If the product life cycle is moving downward; the product is
A
at its peak
B
only beginning
C
declining
D
dead
5) The CORE benefit of shoes is what?
A
branding
B
comfort
C
price
D
covers your feet
6) The ACTUAL benefit of a Ford pickup is
A
Cheaper Financing
B
Leather seats
C
Warranties
D
Ford Branding
7) An AUGMENTED benefit is
A
none of the above
B
what the product actually is
C
a physical benefit
D
a non-direct benefit of a product
8) The product life cycle goal of any company is
A
maturity
B
decline
C
introduction
D
withdrawl
9) What percentage of products stay in the introduction life cycle phase?
A
90%
B
25%
C
85%
D
75%
10) Wanting a red shoe instead of a blue shoe is a _____ benefit.
A
Augmented
B
None of the Above
C
Core
D
Actual
11) Pricing strategy that make a product seem higher in quality than it actually is:
A
psychological
B
exclusive
C
value
D
false
12) The pricing matrix uses a graph to match items based on quality and price. Companies who lower their price below retail value for higher quality products are using...
A
premium
B
penetration
C
economy
D
skimming
*select an answer for all questions
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