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Broadcasting Chapter 1
Test Description: These questions cover Chapter 1 in our Broadcasting textbook, The Television Production Industry.
Instructions: Answer all questions to get your test result.
1) The purpose of industrial television is to __________.
A
communicate relevant information to a specific audience
B
provide programming to customers who pay scheduled fees
C
inform the public about various topics
D
provide security surveillance to a predetermined area
2) What type of programming is produced by small scale production companies?
A
Wedding Videos
B
Legal Despositions
C
All of the above
D
Home Inventory
3) Ads that run during programs serve to _____________ :
A
pay for the purchase price of those programs
B
fill time in the programming cycle
C
communicate to a specific audience
D
none of the above
4) Subscriber televisions systems include _________.
A
home video
B
DVD rentals
C
cable and satellite services
D
surveillance systems
5) A major factor in determining the cost of leasing a syndicated television program is:
A
economic level of the potential audience in the viewing area
B
education level of potential audience in the viewing area
C
gender of the potential audience in the viewing area
D
size of the potential audience in the viewing area
6) An example of local origination programming is:
A
Channel 5 Kids Club cartoons
B
The Super Bowl
C
Law and Order
D
Mickey Mouse Clubhouse
7) During which of the following programs will the advertising rate be the highest to run an ad for a new hybrid vehicle?
A
The Super Bowl
B
I Love Lucy
C
Survivor
D
Law and Order
8) During which of the following programs will the advertising rate be the lowest to run an ad for a new hybrid vehicle?
A
Survivor
B
Law and Order
C
The Super Bowl
D
I Love Lucy
9) The Neilson ratings indicate the __________.
A
number of households watching the program for that time period
B
number of ads that run each individual hour
C
ratio of the number of positive and negative critical reviews of programs
D
cost to produce the programming for that time period
10) Digital television broadcasts became the only broadcast system in the United States on :
A
July 12, 2005
B
June 12, 2007
C
January 12, 2006
D
June 12, 2009
11) Cable television systems are franchised by state governments.
A
False
B
True
12) Hair and eye color are audience demographic factors considered when making programming decisions.
A
True
B
False
13) The fee charged to air an ad is the same each time the ad is run, regardless of the day of the week or time of the day.
A
True
B
False
14) Television programs are cancelled when they receive bad reviews by the critics.
A
True
B
False
15) All analog television broadcasts ceased on June 12, 2009.
A
False
B
True
16) There are more jobs available in the broadcast area of television production than in the non broadcast area of television production.
A
False
B
True
17) A school wide television broadcast that can only be received within the walls of the school building is an example of a CCTV system.
A
True
B
False
18) Prime time police dramas and situation comedies are produced by network production departments.
A
False
B
True
19) An affiliate must buy, lease or produce its own programming to fill gaps in the broadcast day not covered by network programming.
A
False
B
True
20) An affiliate is a broadcast station that has aligned itself with a particular network.
A
False
B
True
*select an answer for all questions
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