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NEW SEM 1.02 And 1.03
Test Description: NEW SEM 1.02
Instructions: Answer all questions to get your test result.
1) One of the main differences between professional and amateur athletes is that for professionals , the game is often
A
played for enjoyment
B
their occupation
C
fixed
D
free of charge
2) A characteristic of an event is that it is produced and consumed
A
during planned intervals
B
by the same group of people
C
in unemotional ways
D
at the same time
3) One characteristic of event marketing involves promoting and selling a(n)
A
nonperishable item
B
unique experience
C
physical appeal
D
tangible product
4) Promoting and selling an intangible product that is immediately consumed and cannot be resold is a unique characteristic of ___________ marketing.
A
mass
B
direct
C
event
D
target
5) The National Collegiate Athletic Association and the Professional Golfers' Association are examples of
A
professional societies
B
sanctioning bodies
C
labor unions
D
trade associations
6) Which of the following help create the excitement and enthusiasm that make the games what they are:
A
coaches
B
spectators
C
trainers
D
team owners
7) Which of the following is an example of marketing the sport event:
A
delivering exercise bikes to retailers
B
distributing information about a NASCAR race
C
holding a race for a charitable organization
D
selling food products to a concession stand
8) You are marketing the premiere of a new Lexus model, which will be revealed at a car show in Detroit. You are in charge of advertising. Which of the following would be your responsibility:
A
Conducting test drives
B
Taking ticket orders
C
Buying commercial time on television
D
Researching the target audience
9) A person responsible for matching up corporations with events that reach their target market has a career in
A
advertising sales
B
sponsorship management
C
sales promotion
D
hospitality
10) Which of the following marketing activities involves writing press releases and organizing news conferences for a sport organization:
A
Community relations
B
Media relations
C
Promotions
D
Advertising
11) Which of the following marketing activities involves responsibility for a sport organization's licensing activities:
A
Public relations
B
Merchandising
C
Sales
D
Community relations
*select an answer for all questions
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