NEW SEM 1.02 And 1.03

Test Description: NEW SEM 1.02

Instructions: Answer all questions to get your test result.

1) One of the main differences between professional and amateur athletes is that for professionals , the game is often

2) A characteristic of an event is that it is produced and consumed

3) One characteristic of event marketing involves promoting and selling a(n)

4) Promoting and selling an intangible product that is immediately consumed and cannot be resold is a unique characteristic of ___________ marketing.

5) The National Collegiate Athletic Association and the Professional Golfers' Association are examples of

6) Which of the following help create the excitement and enthusiasm that make the games what they are:

7) Which of the following is an example of marketing the sport event:

8) You are marketing the premiere of a new Lexus model, which will be revealed at a car show in Detroit. You are in charge of advertising. Which of the following would be your responsibility:

9) A person responsible for matching up corporations with events that reach their target market has a career in

10) Which of the following marketing activities involves writing press releases and organizing news conferences for a sport organization:

11) Which of the following marketing activities involves responsibility for a sport organization's licensing activities:


*select an answer for all questions

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