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NEW Fashion Merch. 2.01
Test Description: 2.01
Instructions: Answer all questions to get your test result.
1) The Standard Color of Textile Dictionnaire International de la Couleur is a/an
A
Fashion service that provides information on textile fiber trends
B
International color codification system for textiles.
C
French fashion house that projects colors for the upcoming season.
D
Non-profit trade association for the textile industry
2) In predicting fashion trends Janae reviews fashion publications, catalogs, and websites. This type of marketing research is
A
Comparison shopping.
B
Fashion shopping
C
Consumer research
D
Sales research
3) The owner of Erica’s, a small boutique; visits another local boutique to view its merchandise selection. This is:
A
fashion shopping
B
consumer research
C
sales research
D
comparison shopping
4) A fashion forecaster would be interested in watching or attending award events such as the American Music Awards, The Emmys, or The Oscars PRIMARILY to
A
See if he/she has won an award.
B
View the new commercials for fashion items.
C
Establish relationships with fashion vendors.
D
Observe what the celebrities are wearing
5) Fashion forecasters are LEAST interested in:
A
New styles and silhouettes
B
New fiber and fabric developments.
C
Trends in retail store design.
D
Popular colors
6) When researching sales records, weak sales indicate fashion trends that are
A
Developing.
B
Widely accepted
C
Not meeting consumer demand.
D
Rising
7) Consumer research is a study of
A
Fashion preferences, income levels, lifestyles, and shopping habits.
B
Business practices and policies for fashion marketing.
C
Existing market conditions.
D
Previous sales records.
8) Which is a trade publication used by the female fashion industry?
A
Women's World
B
Seventeen
C
Vogue
D
Women's Wear Daily
9) Which is NOT a type of fashion marketing research?
A
Comparison shopping
B
sales research
C
textile analysis
D
consumer research
10) Predicting fashion trends is
A
Forecasting.
B
merchandising
C
retailing
D
producing
11) Studying market conditions, consumer lifestyles, current events, and the mood of the public are activities of
A
test marketing
B
market research
C
Customer profiling.
D
market segmentation
12) Which is a major fashion service?
A
Huepoint
B
Pantone, Inc
C
Doneger Creative Services
D
The Color Marketing Group
13) When researching sales, rising sales indicate fashion trends that are:
A
Not meeting consumer demand.
B
Obsolete
C
past their peak
D
Developing
14) While shopping in Sears, Andrea is asked her opinion of the merchandise the store currently carries and what other merchandise she would like to see the store offer for sale. Andrea is participating in a/an
A
Consumer lifestyle survey.
B
Comparison shopping event.
C
Fashion show
D
In-store informal interview
15) The direction of movement of public acceptance of color, texture, and silhouette in fashion is a
A
Fashion trend.
B
Style
C
Silhouette
D
Publication
16) Which is an example of a color service?
A
Huepoint
B
Trend Union
C
Doneger Creative Services
D
Promostyl
17) Which is known worldwide as a provider of color systems and technology used in the graphic design, printing, publishing, textile, and plastics industries?
A
Color Portfolio
B
Huepoint
C
International Color Authority
D
Pantone, Inc.
18) Amber invites a group of current customers to meet and discuss their degree of satisfaction about the store and its merchandise. Amber is meeting with a
A
Consumer focus group.
B
Labor union
C
retail association
D
trade association
*select an answer for all questions
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