NEW Fashion Merch. 2.01

Test Description: 2.01

Instructions: Answer all questions to get your test result.

1) The Standard Color of Textile Dictionnaire International de la Couleur is a/an

2) In predicting fashion trends Janae reviews fashion publications, catalogs, and websites. This type of marketing research is

3) The owner of Erica’s, a small boutique; visits another local boutique to view its merchandise selection. This is:

4) A fashion forecaster would be interested in watching or attending award events such as the American Music Awards, The Emmys, or The Oscars PRIMARILY to

5) Fashion forecasters are LEAST interested in:

6) When researching sales records, weak sales indicate fashion trends that are

7) Consumer research is a study of

8) Which is a trade publication used by the female fashion industry?

9) Which is NOT a type of fashion marketing research?

10) Predicting fashion trends is

11) Studying market conditions, consumer lifestyles, current events, and the mood of the public are activities of

12) Which is a major fashion service?

13) When researching sales, rising sales indicate fashion trends that are:

14) While shopping in Sears, Andrea is asked her opinion of the merchandise the store currently carries and what other merchandise she would like to see the store offer for sale. Andrea is participating in a/an

15) The direction of movement of public acceptance of color, texture, and silhouette in fashion is a

16) Which is an example of a color service?

17) Which is known worldwide as a provider of color systems and technology used in the graphic design, printing, publishing, textile, and plastics industries?

18) Amber invites a group of current customers to meet and discuss their degree of satisfaction about the store and its merchandise. Amber is meeting with a


*select an answer for all questions

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