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Marketing Chapter 2 Review
Test Description: Marketing Chapter 2
Instructions: Answer all questions to get your test result.
1) Which of the following is not one of the three main components of the marketing management system?
A
Implementation
B
Innovating
C
Control
D
Planning
2) Strategic Management planning is the process of matching resources to opportunity
A
True
B
False
3) The Marketing Strategy is made up of the
A
the mass market
B
Target market
C
both the target market and the marketing mix
D
Marketing mix
4) The primary target market
A
includes all people who could buy the product or service
B
Is the group that is most likely to make the purchase
5) Which is not one of the 4 P's of the marketing mix?
A
Production
B
Promotion
C
Price
D
Produce
6) The customer is part of the marketing mix?
A
False
B
True
7) Personal selling can be performed
A
face to face
B
all of the above
C
over the phone
D
through the internet
8) Which of the following is part of the product category in the marketing mix?
A
All of the above
B
Packaging
C
Warranties
D
Branding
9) The marketing plan is made up of ....
A
the marketing strategy
B
the marketing mix and time details
C
the marketing mix
D
the marketing strategy and time details
10) The marketing program is made up of ....
A
the marketing strategy and marketing mix
B
the target market
C
the marketing mix
D
multiple marketing plans
*select an answer for all questions
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