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Marketing -- Chapters 2 -3
Test Description: Review for test
Instructions: Answer all questions to get your test result.
1) The marketing function that is also referred to as marketing research is
A
channel management
B
market planning
C
product/service management
D
marketing-information management
2) Which of the following is not one of the uses of money?
A
unit of value
B
medium of exchange
C
store of wealth
D
way to record expenses
3) Which is an example of place utility?
A
a furniture store provides delivery
B
a furniture store has weekend hours for its big sale
C
a furniture store's advertising explains the different kinds of upholstery
D
a furniture store offers credit to its customers
4) Exchange is the basis of
A
the four business functions
B
needs and wants
C
business
D
business ownership
5) The owners of a corporation are called
A
a legal entity
B
partners
C
proprietors
D
share holders
6) A coffee shop decides to open at 5 am to accommodate early commuters. Which type of utility is it providing?
A
possession
B
information
C
form
D
time
7) The role of marketing is to
A
focus on the customer
B
organize the functions of business
C
sell as much as possible
D
provide financing for advertising
8) A nonprofit corporation can make a profit, but the profit it makes
A
goes to its stakeholders
B
goes to support the nonprofit goal
C
is paid to the government as taxes
D
is paid to the staff
9) The marketing concept says that a business should balance customer satisfaction with
A
making a profit
B
providing exceptional customer service
C
learning about their customers
D
adding utility to products
10) A store provides demonstrations on how to use a new kitchen appliance. Which type of utility is it providing?
A
time
B
possession
C
form
D
information
11) The pricing function supports the marketing concept by
A
marking products with easy-to-remove stickers
B
helping customers finance their purchases
C
considering what customers are willing and able to pay
D
raising the prices of products when people have a particular need for them
12) The three forms of business ownership are
A
stockholder, partner, and proprietor
B
product, price, promotion
C
production, management, and marketing
D
sole proprietorship, partnership, corporation
13) The main responsibility of accounting is to
A
keep track of all money that enters and leaves the business
B
hire new people
C
keep track of the tasks that each employee performs
D
follow up on customer satisfaction
14) A store offers charge cards and layaway plans. Which type of utility is it providing?
A
form
B
information
C
time
D
possession
15) The management function of a business can be described as
A
promotion and sales
B
manufacturing and service
C
product innovation
D
leadership and supervision
16) The promotion and selling functions provide which utility to products?
A
information
B
form
C
possession
D
time
17) All of the following utilities are provided by the marketing function of business except
A
time
B
possession
C
information
D
form
18) Which is an example of form utility?
A
a car dealership is open in the evenings
B
an auto showroom is located near a busy shopping center
C
a factory turns steal, plastic, and glass into a car
D
a car dealership helps a customer obtain a loan
19) The marketing function that specializes in developing goods and services is called
A
market planning
B
selling
C
product/service management
D
pricing
20) The selling function supports the marketing concept by
A
making sure products are made in a cost-effective way
B
making the product available at convenient locations
C
communicating personally with customers
D
developing advertising that meets customer needs and wants
*select an answer for all questions
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