Review Game Zone
Flash Cards
(current)
Games
Teachers
Search
SEM I 3.0 PROMOTIONAL MIX
Test Description: SEM I 3.0 PROMOTIONAL MIX
Instructions: Answer all questions to get your test result.
1) Males between the ages of 18 - 35 who are sports - minded and live in Orlando, Florida is an example of a
A
niche market
B
sponsor
C
demographic characteristic
D
marketing mix
2) What should a sports or entertainment event do in order to be successful?
A
earn maximimum profits
B
promote popular causes
C
generate favorable press
D
satisfy customer wants
3) An important part of target marketing in the sports and entertainment industry involves appealing to potential customers who have
A
athletic ability
B
leisure time
C
disposable income
D
past experience
4) Which of the following is a factor that sports and entertainment marketers consider when targeting customers for a specific event
A
personalities
B
demographics
C
expectations
D
affiliations
5) When a sport marketer considers factors such as lifestyles and interest levels in a specific sport, s/he is segmenting a market on the basis of
A
gender
B
demographics
C
geographics
D
psychographics
6) A vital promotional technique for entertainment marketing is the use of
A
braodcast webs
B
trailers
C
distribution
D
vertical integration
7) A business wants to create or emphasize positive associations between a specific sport and itself. What type of advertising media should the business consider using?
A
opt-in-email
B
newspaper
C
stadium signage
D
contest
8) Repeated exposure to the largest, most diverse population of people is a benefit of ___________ advertising.
A
direct
B
newspaper
C
out-of-home
D
radio
9) What form of advertising involves a company paying an athlete to appear in a televison commercial or newspaper ad?
A
promotion
B
endorsement
C
testimonial
D
broadcast
10) After a volleyball player wins a gold medal in the summer Olympics, a sunscreen manufacturer pays the athlete to appear in its television commercials and magazine advertisements. This is an example of
A
loyalty marketing
B
publicity
C
endorsement
D
sponsorship
11) Advertising copy that states Only 3 days left is trying to
A
describe features
B
identify benefits
C
encourage action
D
make a claim
12) When Arm and Hammer advertises that its baking soda gets rid of odors in refrigerators, its ad copy is pointing out the product's
A
uses
B
features
C
producer
D
price
13) The basic elements of a print advertisement are the
A
layout, arrangement, white space, and border
B
artwork, illustrations, logo, and colorwork
C
headline, subheadline, copy, and price.
D
headline, illustration, copy, and business identification
14) Computers are complex products and have features that need to be explained. Which of the following elements would be crucial to include in an advertisement for a new computer:
A
slogan
B
copy
C
illustration
D
headline
15) The part of a print ad that is noticed first by readers is the
A
business identification
B
copy
C
white space
D
illustration
16) Which of the following types of sport/event businesses would be most likely to place a banner advertisement on a ski resort's web site
A
cross-training equipment distributor
B
snowboard retailer
C
rock-climbing equipment distributor
D
shoe manufacturer
17) Which of the following is a characteristic of most online banner advertisements
A
productive
B
restrictive
C
selective
D
interactive
18) How does a professional sports team earn revenue when it permits games to appear on television?
A
Selling broadcast rights
B
Promoting the games on its web site
C
Participating in merchandising programs.
D
Sponsoring charitable events
19) Currently, which of the following mobile advertising strategies has been most successful:
A
rich media
B
cross-platform campaign
C
text message with coupon
D
banner ad campaign
*select an answer for all questions
Check Results & Get Answers
Play Games with the Questions Above
Teachers: Create FREE classroom games with your questions
Click for more info!
©2007-2024
ReviewGameZone.com
|
About
|
Privacy
|
Contact
|
Terms
|
Site Map
WAIT! Find what you needed?
×
Still Looking for the Answers?
Have Another Question?
Play a Review Game with These Questions?
Want to Make Your Own Test Like This One?