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Introduction To Marketing
Test Description: Introduction to Marketing
Instructions: Answer all questions to get your test result.
1) There are two kinds of survey questions. They are
A
Opening and closing
B
Direct and indirect
C
Open source and close source
D
Open ended and closed ended
2) Understanding customers' needs and wants require the 4Ps. The 4ps include
A
Pie, Pivot, Primal, Perimeter and Produce
B
Price, Produce, Primitive and Productivity
C
Price, place, Promotion and product
D
Answer is not found here
3) What is the last step in designing and conducting a market survey?
A
Analyse the the data
B
Conduct the survey
C
Choose the survey method
D
Designing the quesitonaire
4) These tourists travel to another country for medical treatment.
A
mature tourists
B
leisure tourists
C
sports tourists
D
medical tourists
5) These tourists travel because of their jobs and usually have a fixed timeline for their travel.
A
special interest tourists
B
mature tourists
C
sports tourists
D
business tourists
6) Part of marketing is to find out how customers are grouped. Customers are grouped in either male or female is known as?
A
lifestyle
B
gender
C
income
D
social
7) When customers are grouped based on where they live or work, this is also known as ?
A
benefit sought
B
Geographical location
C
lifestyle
D
social
8) A group of customers with similar needs and wants that a business chooses to serve is known as which of the following
A
Target market
B
Target score
C
Target group
D
Special interest target
9) What is marketing?
A
Identifying the needs and wants of CHOSEN customers
B
Identifying the needs and wants of ALL customers
C
Satsifying customers' needs and wants as good as competitors
D
Knowing what ALL customers want
10) There are 5 survey methods. They are
A
personally, post it, internet, face to face and direct
B
contact, mail it, interenet, face to face and indirect
C
Observation, Personal survey, telephone survey, personal survey, postal survey and online survey
D
Wink at the teacher. He has the answer.
*select an answer for all questions
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