What is a step in the sales presentation process that salespeople should prepare for in advance?

When preparing for a sales presentation, a salesperson decides to greet a prospective customer by asking if she would like to save money on office supplies. This is often called the _______________ approach.

Why should salespeople create favorable impressions during the initial contact with sport/event customers?

When writing a script for a sales presentation, a salesperson should use language that is

When planning for a presentation, salespeople should develop scripts to

Which of the following selling options is one that sport/event marketers are most likely to use to reach individual season ticket holders:

When preparing handout for a sales presentation, it is important for a salesperson to know the __________ of the audience.

In precall planning, the salesperson focuses on learning more about the

When customizing a presentation, the salesperson determines a prospect's needs by developing a

A sports marketer has developed a sales packet that contains a team brochure, schedule, and a season ticket application. Why should all of the materials have the same basic appearance?

What is a benefit of establishing good relationships with sport/event customers and fans?

To develop long-term relationships with fans, professional sport teams should

A lottery system is an equitable way of selling tickets to school alumni when the demand for college football tickets

How can sport/event marketers establish positive relationships with their customers/clients?

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