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Intro To E-Commerce - Chapter 13
Test Description: Chapter 13 review
Instructions: Answer all questions to get your test result.
1) A business that forms a partnership with another online business and refers customers for a fee.
A
Channel of Distribution
B
Intermediary
C
Web affiliate
D
Web distributor
2) When a company focuses on a single product or service to make it the best in its field.
A
Best-of-Breed
B
Hosted E-CRM
C
Stand-alone programs
D
Cybermediary
3) A company that combines and offers for distribution a number of products or services from a variety of manufacturers.
A
Aggregator
B
Web distributor
C
Distribution
D
Enterprise resource planning
4) A member of the Internet channel of distribution that helps move products from the manufacturer to the consumer or industrial user.
A
Cybermediary
B
Intermediary
C
Stand- alone programs
D
Hosted E-CRM
5) Sells good or services from a manufacturer on a wholesale basis.
A
Distribution
B
Channel of distribution
C
Web distributor
D
Web affiliate
6) Focused mainly on financial and human resource applications.
A
Aggregator
B
Enterprise resource planning
C
Electronic customer relationship management
D
Best-of- Breed
7) Early types of E-CRM
A
Stand-alone programs
B
Intermediary
C
Hosted E-CRM
D
Cybermediary
8) The cornerstone of good service in an online business.
A
Web distributor
B
Electronic customer relationship
C
Enterprise resource planning
D
Aggregator
9) The path a product takes from producer or manufacturer to the end user
A
Web affiliate
B
Channel of distribution
C
Hosted E-CRM
D
Stand- alone programs
10) A business that acts as a third party or go-between in moving products from the manufacturer to the end user.
A
Channel of distribution
B
Intermediary
C
Distribution
D
Electronic customer relationship management
*select an answer for all questions
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