An ad that uses positive words or phrases with a feel-good quality that leaves a nice impression on the reader.

An ad that causes fear in the reader.

An attempt to support a statement by simply repeating the statement.

The size of the sample is too small to support the conclusion.

Everyone is doing, so you should do!

Identifying a cause that has nothing to do with the effect.

A conclusion based on too little evidence.

An ad in which a famous person or person that has used the product supports a product or service.

An ad that uses negative words or phrases with a bad quality to leave a bad impression on the reader.

An ad that makes the reader think the product will make them beautiful or handsome.

When an author tries to convice the reader of an opinion or point of view.

When the author writes to teach or give the reader information.

When the author writes to hold the attention of the reader through enjoyment.

When the author writes to share one's feelings about a topic or object.

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