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Marketing 4.0 Part B
Test Description: Marketing 4.0 part B
Instructions: Answer all questions to get your test result.
1) What type of research is intended to obtain detailed data about customers' opinions and experiences?
A
Sampling
B
qualitative
C
observation
D
forecasting
2) Advertising that promotes the support a bank gives to community projects is __________ advertising.
A
institutional
B
promotional
C
prestige
D
service
3) What research option usually answers questions related to how many?
A
economic
B
Intelligence
C
quantitative
D
syndicated
4) Determine whether the following is a true statement: It is important for the promotional message to be factual.
A
True, it should alter facts as necessary.
B
False, it need not be based on facts.
C
False, it must only be memorable.
D
True, it must be based on facts.
5) What is new technology enabling businesses to create that is impacting the promotion function?
A
Attractive commercials
B
Publicity campaigns
C
Personalized premiums
D
Individualized messages
6) What is an example of advertisement stereotyping ?
A
A television commercial depicts a woman mopping the kitchen with a new floor cleaner.
B
A print ad shows a middle-aged male pouring orange juice for his children.
C
A magazine ad campaign presents a variety of people who encourage others to drink milk.
D
A well-known athlete records a PSA that emphasizes the importance of continuing education.
7) What research approach do businesses often use to test new product ideas?
A
Questioning
B
recording
C
experimental
D
technological
8) In which stage of a product's life cycle do promotional activities focus on differences between competing products?
A
declining
B
introduction
C
Introductory
D
growth
9) Which statement is true about regulating international promotional activities?
A
Businesses must submit all promotional materials to the International Ad Coalition for approval.
B
Governments bear the sole responsibility of monitoring promotional materials and regulations.
C
Most countries have a system of checks and balances to verify that promotion regulations are fair.
D
A business must understand that the laws governing promotional activities vary by country.
10) Which of the following best describes the relationship of promotion and marketing:
A
Subsidiary
B
Dependent
C
One to one
D
Interrelated
*select an answer for all questions
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