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Unit 2 Vocabulary Set 1
Test Description: Springboard Unit 2 voc - advertising related
Instructions: Answer all questions to get your test result.
1) the act of citing or quoting a reference to an authority
A
media
B
target audience
C
citation
D
persuasion
2) the means of communication, as radio and television, newspapers, and magazines, that reach or influence people
A
media
B
secondary source
C
media channel
D
mass media
3) inappropriate or excessive emphasis on profit, success, or immediate results.
A
media channel
B
advertising techniques
C
mass media
D
commercialism
4) information that is first in time; earliest; primitive.
A
target audience
B
secondary source
C
citation
D
primary source
5) an evaluation of original data, etc.; not primary or original,
A
secondary source
B
persuasion
C
advertising techniques
D
primary source
6) the intended group for which something is performed or marketed; the specific group to which advertising is directed
A
primary source
B
media channel
C
target audience
D
secondary source
7) any of the means of communication, as television or newspapers, that reach very large numbers of people
A
mass media
B
advertising techniques
C
media channel
D
media
8) the state or fact of being convinced.
A
citation
B
persuasion
C
target audience
D
advertising techniques
9) A media type used to convey a message such as tv, internet, radio
A
persuasion
B
mass media
C
media channel
D
target audience
10) Methods to attract consumers’ attention and persuade them to buy a product
A
mass media
B
media channel
C
citation
D
advertising techniques
*select an answer for all questions
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