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Distribution Channels
Test Description: Review channels, intermediaries, and intensity.
Instructions: Answer all questions to get your test result.
1) A drop shipper owns the products he sells and ships them to the buyer.
A
false
B
true
2) When a producer sells to the consumer the channel is known as:
A
direct
B
selective
C
indirect
D
intensive
3) Someone who manages a product inventory by refilling stock and maintaining the store’s displays is known as a:
A
manufacturer's agent
B
retailer
C
rack jobber
D
dro shipper
4) A distributor who is paid a commission to bring buyers and sellers together is a/an:
A
merchant
B
retailer
C
rack jobber
D
agent
5) A middleman is also known as a/an:
A
intermediary
B
market position
C
channel of distribution
D
direct distribution
6) Anyone involved in any sales transaction that moves products from producer to consumer.
A
retailer
B
agent
C
wholesaler
D
channel member
7) Using all suitable outlets to sell a product.
A
indirect distribution
B
direct distribution
C
selective distribution
D
intensive distribution
8) An agent owns the products and a merchant does not.
A
false
B
true
9) Provides exposure to a small business that they could not get elsewhere.
A
wholesaler
B
e-marketplace
C
merchant
D
agent
10) When a mortgage broker arranges for a loan for a consumer the distribution channel is:
A
intensive
B
selective
C
indirect
D
direct
*select an answer for all questions
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