Customers pay different prices for the same type or amount of merchandise. This permits customer to bargain.

Sets a very high price for a new product.

Based on the psychological principle that odd numbers convey a bargain.

Prices that end in an even number give the impression of quality and value.

Consistently low prices, no other promotions or sales are offered.

Price is set deliberately high to convey status and high quality.

Company offers several complimentary products in a package sold at a single price.

Pricing items in multiples suggests a bargain, such as 3 for $1.

Sets a limited number of prices for a line of merchandise.

Discounts and/or sales where prices are reduced for a limited time.

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