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Chapter 9 Quiz
Test Description: Fashion Marketing Chapter 9
Instructions: Answer all questions to get your test result.
1) Garments shown in a designer's or apparel manufacturer's specific season presentation is called ______________.
A
Collection
B
Brand
C
Knockoffs
D
Line
2) Made-to-order for the client
A
License
B
Custom-Made
C
Knockoff
D
Logo
3) The idea that, in customer's minds, the items stand out from others, usually because of image and quality.
A
Ready to Wear
B
Brand
C
Perceived Difference
D
Designer Patterns
4) These are reproduced and featured in pattern catalogs at fabric stores where the patterns are sold.
A
Fashion Piracy
B
Line
C
Designer Patterns
D
Collection
5) Refers to garments, especially women's apparel, produced in factories according to standard sizes, as opposed to being individually custom-made.
A
Franchising
B
Knockoffs
C
Designer Patterns
D
Ready-to-Wear
6) Small retail shops owned by designers.
A
House Boutiques
B
Franchising
C
Designer Patterns
D
Couture
7) Secondary lines of well-known designers.
A
Line
B
Collection
C
Bridge Lines
D
Couture
8) A legal arrangement whereby manufacturers are granted the exclusive right to produce and market goods that bear the famous name of a designer.
A
Licensing
B
Logo
C
Perceived Difference
D
Knockoffs
9) Contract arrangement in which the designer grants a retailer the right to use his or her famous name and trademarked goods within a particular trading area.
A
Collection
B
Line
C
Licensing
D
Franchising
10) A group of styles and designs that are produce and sold as a set of new selections for a given season.
A
Line
B
Pattern
C
Collection
D
Design
11) Direct line-for-line duplicates of designs, usually of higher priced garments or accessories
A
Couture
B
Logo
C
Knockoffs
D
Perceived Difference
12) Stealing of design ideas without the permission of the originator
A
Logo
B
Fashion Piracy
C
Knockoffs
D
Competition
13) A symbol that represents a person, firm or organization.
A
Line
B
Slogan
C
Logo
D
Collection
14) Designer price level, this market provides original, high priced fashions for the tiny class market
A
Budget
B
Economy
C
Couture
D
Collection
*select an answer for all questions
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