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Marketing 1.01, 1.02, 1.04 And 2.01
Test Description: Marketing 1.01, 1.02, 1.04 and 2.01
Instructions: Answer all questions to get your test result.
1) According to the marketing concept, which option shows company commitment?
A
Setting aside funds to research what customers want
B
Teaching marketing to college marketing students
C
Leaving marketing to the marketing department
D
Pricing a product to maximize profitability per item
2) Paul's plant food is losing its popularity among his customer base. What marketing function would come up with the improved product?
A
Product/Service management
B
Channel management
C
Promotion
D
Selling
3) What is the marketing function that provides information to consumers that will assist them in making a decision to purchase a good or service?
A
production
B
distribution
C
promotion
D
pricing
4) What is the overall reason that marketing strategies are designed and implemented?
A
Increasing business profits immediately
B
Achieving planned goals
C
Improving management techniques
D
Changing the image of the business
5) Which is a pre-sale opportunity for salespeople to provide customer service?
A
Shipping and delivery
B
Providing ample product information
C
Technical assistance and support
D
Maintenance and repair
6) What does a salesperson need to do to be successful in selling?
A
Always attempt to sell related merchandise
B
Learn the features unique to the brands s/he sells
C
Ask management to limit the number of brands
D
Describe the disadvantages of competing brands
7) Booking hotel rooms for vacationers is an example of __________ marketing.
A
benefit
B
sports
C
service
D
feature
8) What is at the center of all marketing activities?
A
technological know-how
B
purchasing
C
math
D
communication
9) What does applying the customer-orientation element of the marketing concept enable the business to do?
A
Coordinate its marketing activities
B
Provide more products than consumers need
C
Persuade customers to buy its products
D
Offer products that consumers want to buy
10) What type of duties do customer-service professionals often perform?
A
preparing ads
B
hankling complaints
C
receiving shipmnets
D
paying invoices
11) By increasing awareness of the need for environmental controls, what has marketing done?
A
Added usefulness to products
B
Made buying more convenient
C
Regulated the standard of living
D
Improved the quality of life
12) What does the selling function involve that makes it so important?
A
Obtaining feedback from vendors
B
Displaying products
C
Contacting customers
D
Setting high prices
13) Which market segment do customers in cold climates who need snow shovels and snow blowers represent?
A
psychographic
B
occupational
C
behavioral
D
geographic
14) Which market segment do customers that prefer reasonably priced recreational activities that include a variety represent?
A
geographic
B
occupational
C
behavioral
D
psychographic
15) What marketing career involves determining why customers do what they do?
A
Distribution/Warehousing
B
Sales
C
Advertising
D
Marketing research
*select an answer for all questions
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