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PF 7.04
Test Description: 7.04 questions and vocab
Instructions: Answer all questions to get your test result.
1) Which illustrates a benefit of advertising---that it helps save time?
A
Having read magazine ads closely, and knowing exactly which motorcycle to buy
B
Hearing the health and safety features of a product
C
Becoming frustrated by the number of commercials when watching a favorite TV movie
D
Using advertising sponsorships to pay the costs of publishing the school newspaper
2) Which illustrates a consumer responding to a clearance sale as an advertising and sales method?
A
Selecting new sheets and towels for the guest room at a January white sale
B
Selecting cards and candy for family and friends for Valentine’s Day
C
Buying three new bathing suits at the end-of-summer sale
D
Buying notebooks and backpacks at the back-to-school sale
3) Which is an example of a loss leader?
A
Asking for the advertised free gift and being told he/she must buy something to qualify
B
Buying groceries at Super-Food because they advertised sodas for half price
C
Which is an example of a loss leader?
D
Asking for a camera at the special sale price, then having to pay extra for basic features
4) Which is an example of hidden fears advertising?
A
In the commercial, the subject wearing the advertised makeup took a lead role in the group.
B
The ad read: “Use the latest and greatest, the best of the best, use On Cue deodorant.”
C
The designer clothing ad showed a slim, attractive young woman wearing a designer outfit.
D
The spokesperson said: “No bad breath, no cold shoulders; stay fresh with Fresh mints.”
5) What is commission?
A
Graphics or symbols that represent a company, used to identify products
B
A percentage of sales income given to the salesperson
C
A reward used to encourage spending
D
A small paper clipping that entitles the holder to savings on a product
6) What is a slogan/jingle?
A
Graphics or symbols that represent a company, used to identify products
B
A partial refund of a product’s purchase price
C
Catchy songs, rhymes, phrases used to help consumers remember products
D
A person who goes house to house selling a line of products
7) What is a logo?
A
Catchy songs, rhymes, phrases used to help consumers remember products
B
A person who goes house to house selling a line of products
C
A partial refund of a product’s purchase price
D
Graphics or symbols that represent a company, used to identify products
8) What is an incentive?
A
Graphics or symbols that represent a company, used to identify products
B
A reward used to encourage spending
C
A percentage of sales income given to the salesperson
D
The way in which a store or place of business is decorated
9) What is the Federal Trade Commission (FTC)?
A
An agency that regulates advertising to ensure that ads are fair and accurate
B
When details of an offer are not all clearly disclosed---extra charges, processing fees
C
Sale at particular times of year
D
A promise of a free gift that actually requires that another item be bought first
10) What is direct mail advertising?
A
A promise of a free gift that actually requires that another item be bought first
B
Sale at particular times of year
C
When details of an offer are not all clearly disclosed---extra charges, processing fees
D
Printed advertising sent by mail to consumers’ homes
*select an answer for all questions
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