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Sports Marketing Final Review #6
Test Description: Sports Marketing Final Review #6
Instructions: Answer all questions to get your test result.
1) the amount of satisfaction of a person received from the consumption of a particular product or service
A
market segment
B
economic utility
C
place utility
D
possession utility
2) a group of people who have the ability and the desire to purchase a specific product
A
baby boomers
B
market segment
C
advertising
D
brand recognition
3) includes luxurious surroundings and gourmet meals
A
culture travel
B
self-indulgence travel
C
activity tours
D
ecotourism
4) travel centered around recreational activities
A
self-indulgence travel
B
culture travel
C
ecotourism
D
activity tours
5) spending active work time with someone in a certain job or career (for a brief period of time, usually a day)
A
internship
B
mentoring
C
job shadowing
D
part-time job
6) airline tickets bought through the internet
A
paper tickets
B
vouchers
C
e-tickets
D
coupons
7) highlights historical, natural or other speical resources of an area
A
culture travel
B
activity tours
C
ecotourism
D
self-indulgence travel
8) The identification of the nature of a business or the reasons a business exists is done on the __.
A
marketing research
B
brand recognition
C
mission statement
D
tag line
9) paid, non-personal communication between an identified sponsor and a potential customer about a product or service
A
advertising
B
personal selling
C
marketing research
D
public relations
10) the theme of an ad
A
tag line
B
mission statement
C
advertising
D
marketing research
*select an answer for all questions
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