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Sports Marketing Final Review #4
Test Description: Sports Marketing Final Review #4
Instructions: Answer all questions to get your test result.
1) A ___ works closely with athletes who are unable to police themselves.
A
advisor
B
ghostwriter
C
handler
D
agent
2) A financial and business counselor but not a behavior monitor
A
handler
B
public relations manager
C
advisor
D
agent
3) a system of deciding what is right and wrong in a reasoned and impartial manner
A
goodwill
B
vertical integration
C
business
D
ethics
4) the arm of marketing that concerns itself with creating a favorable public opinion for an individual or organization
A
promotions
B
advertising
C
public relations
D
personal selling
5) a professional that helps athletes market their books
A
literary agent
B
advisor
C
handler
D
pubilc relations manager
6) what a company needs before it can market products with the likeness of sports figures, teams, emblems, or other official sports insignias
A
royalty
B
goodwill
C
license
D
publicity
7) a negotiated percentage of all gross slaes of particular products
A
royalty
B
goodwill
C
publicity
D
license
8) a general willingness to work with or assist a person or organziation based on a positive reputation or relationship
A
public relations
B
trade show
C
license
D
goodwill
9) a business structure in which one company controls several different areas of the same industry
A
public relations
B
vertical integration
C
trade show
D
cartel
10) brings potential customers together in one location so they can hear and see promotional informaiton about products
A
ecotourism
B
award show
C
trade show
D
peak season travel
*select an answer for all questions
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