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Ch. 22 Test Review #3
Test Description: A review of the promotion and price marketing mix elements.
Instructions: Answer all questions to get your test result.
1) An example of mass media advertising is
A
Network and local television
B
Special interest magazines
C
Billboards
D
Counter displays
2) Which of the following is an example of a buying motive?
A
Credit cards
B
Brand name
C
Suggestion selling
D
Desire for good health
3) An effort by the customer to avoid making a decision to purchase is usually demonstrated by the use of
A
Buying motives
B
Suggestion selling
C
Objections
D
Body language
4) Selling is successful when
A
The customer buys more than he or she intended
B
None of these
C
The customer is satisfied with the purchase
D
The customer buys an item suggested by the salesperson
5) Follow-up after a sale includes all of the following except
A
Sending a thank-you note to the customer after a purchase
B
Checking with a customer who did not buy to see if his or her needs have changed
C
All of these are examples of follow-up
D
Checking with the customer to make sure an order is correct
6) An effective method of increasing sales of a product for a short time is
A
Personal selling
B
Coupons
C
Dealer aids
D
Self-service merchandising
7) A promotional activity designed to familiarize customers with a new product and to create a demand for it in local businesses is
A
Telemarketing
B
Personal selling
C
Outdoor advertising
D
Product samples
8) In self-service merchandising, customers are persuaded to buy through
A
Thorough study of advertisements
B
All of these
C
Merchadise displays and labels
D
Effective sales demonstrations
9) In addition to the Federal Communications Commission, the federal agency that regulates promotion is the
A
Internal Revenue Service
B
Federal Trade Commission
C
Commerce Department
D
Supreme Court
10) Advertising that is misleading in any material respect is
A
Corrective advertising
B
Substantiated advertising
C
False advertising
D
Acceptable on cable television
*select an answer for all questions
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