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Fashion Marketing Ch. 8
Test Description: Chapter 8
Instructions: Answer all questions to get your test result.
1) Intensity is the _________________________________
A
lightness or darkness of a color, ranging on a gradaation scale from almost white to almost black.
B
brightness (clarity) or dullness (muddiness) of a color.
C
All of the above.
D
name given to a color, such as blue, red, or green.
2) Warm colors __________________
A
represent fire, sun, and brilliance.
B
are from red to yellow on the color wheel.
C
give a feeling of activity, and cheerfulness.
D
all of the above.
3) Slimming colors include _____
A
navy blue, dark blue-violet, and burgundy
B
red, orange, and brown
C
navy blue, true blue, and baby blue
D
black, white, and gray
4) A complementary color scheme ___________.
A
uses hues that are directly across from each other on the color wheel
B
creates the greatest contrast of colors when used side by side
C
rarely uses its colors together in full strength
D
all of the above
5) Curved lines used in apparel _____________.
A
are very noticeable and can create a jumpy, confused feeling
B
give the impression of added height and slimness, making the body look taller and thinner
C
appear to be soft, gentle, and youthful, but may make the human shape look larger
D
are bold and severe, suggesting dignity, power, and formality
6) Repetition is accomplished with ____________.
A
all of the above
B
a gradual increase or decrease of similar design elements, also called progression
C
repeated lines, shapes, colors, or textures in a garment
D
lines, patterns, or colors emerging from a central point like rays
7) The elements of design are ___________________.
A
color, shape, line, and texture
B
structure, guidelines, and color
C
formal balance, structure, and line
D
balance, harmony, and creativity
8) Emphasis is ____________________.
A
the spatial, or size, relationship of all the parts in a design to each other and to the whole
B
a concentration of interest in a particular part or area of a design.
C
the pleasing arrangement of the design elements with one large item or a group of small ones.
D
a arrangement of colors that bring out natural proportions in the body
9) The principles of design are ____________
A
Rhythm, shape, color and proportion
B
Proportion, texture, shape, and balance
C
Balance, proportion, emphasis, rhythm
D
Color, shape, line balance
10) Structural lines are ______________
A
Created by adding details to the surface of the clothing.
B
formed when garments are constructed, such as at the seams, darts, pleats.
C
applied to the garment like fabric trims
D
None of the above
*select an answer for all questions
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