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Sports Marketing--Midterm #5
Test Description: Review for the midterm exam
Instructions: Answer all questions to get your test result.
1) Going to church on Wednesday night instead of going to a game with friends is an example of ___.
A
demographic segmentation
B
psychographic segmentation
C
product usage segmentation
D
benefits derived segmentation
2) Sponsorships are ____.
A
illegal in collegiate athletics
B
needed sources of income for universities and recognition for large and small businesses alike
C
recognition for major corporations and smaller businesses
D
needed financing sources for universities.
3) Which of the following statements is false?
A
Universities make a commitment to remain loyal to sponsors.
B
Most sponsors prefer to associate their company with a winning team.
C
Sponsorships are relatively inexpensive for large corporations.
D
Sponsors receive exposure on television and on the playing field arena.
4) Revenue from sponsors of NCAA sports support ___.
A
a pool of dividends to be split among the sponsors.
B
the NCAA championship.
C
a variety of programs, including the NCAA championship and programs for young people.
D
expansion of NCAA programs for young people.
5) Local businesses support amateur athletics because _____.
A
all of these
B
the promotion is good for the team and the business.
C
the business wants to be an active part of the community.
D
sports fans will support the business.
6) Stadium vendors charge more for their goods because ____.
A
goods cost the vendors more therefore they must charge more than other vendors.
B
these items cannot be purchased anywhere else other than the stadium.
C
major sporting events have captive audiences.
D
the stadiums have a captive audience and offer items unavailable for purchase elsewhere
7) Which of the following is NOT a reason why it is important to be a top-ranked team in college football?
A
In college football, the #1 and #2 team will go to the BCS championship game.
B
Merchandise sold in association with bowl games brings additional revenue for the university.
C
The national champion is guaranteed a preseason rank of #1 the following year.
D
Ten of the top teams in the country go to a BCS bowl game and earn millions of dollars for their par
8) Which of the following does NOT cause higher prices for tickets to professional sporting events?
A
Owners are looking to recoup costs from expensive new stadiums or renovations.
B
Higher level of play by athletes
C
Professional teams are expensive to operate
D
More sponsorship revenue than amateur sporting events
9) Which of the following is NOT a perk for a franchise owner?
A
million dollar salary
B
media exposure
C
free meals and travel
D
meeting the president when you win a championship
10) The amount of money spent on big league sports in the United States indicates ____.
A
that it is more popular that college sports in the US.
B
intense demand for professional sporting events.
C
that consumers are not willing to spend huge sums of money on sporting events.
D
that cities compete to land teams.
*select an answer for all questions
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