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Sports Marketing--Public Speaking And Publishing
Test Description: Review of public speaking engagements and publishing opportunities for atheletes
Instructions: Answer all questions to get your test result.
1) Speakers may need the services of
A
a speech writer
B
all of these
C
a promotional agency
D
a speaking coach
2) Which of the following statements is false?
A
Book tours increase the sales of an athlete's book
B
Athletes' autobiographies are often ghostwritten
C
An athlete usually does not count on much income from writing a book
D
Sports books that extend beyond the topic of the sport may generate interest for a wider readership
3) What are some reasons that athletes and coaches choose to write books?
A
money
B
because they are dumb
C
Better reputation
D
fun
4) How can a athlete promote a book?
A
newspaper
B
community
C
tv
D
youtube
5) The element that can make or break a sports figures relationship with fans is
A
books sales
B
image
C
autographs
D
salary
6) Public relations firms work to
A
improve city streets
B
none of these
C
teach fans etiquette skills
D
help athletes find jobs after their sports careers are over
7) Why are athletes popular for speaking engagements?
A
none of these
B
people listen to them
C
they like pizza
D
do drugs
8) What is a literary agent?
A
edits the book
B
plans marketing campaign and books appearances
C
ALL OF THESE
D
co-writes the book
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A
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B
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C
dfffee
D
haio;sefis
10) io.asniefa
A
afasf.
B
f.iweneianf
C
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D
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*select an answer for all questions
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