Sports Marketing Midterm #1

Test Description: The 4Ps and other sports marketing basics.

Instructions: Answer all questions to get your test result.

1) Marketing, as a business function, is _____.

2) The elements of the marketing mix are _____.

3) The goods or services being offered for sale that satisfies consumer demand are called

4) Placement or distribution directly involves all of the following EXCEPT

5) Advertisements are an example of which key function of marketing?

6) Customer service hotlines have the primary function as an example of _____.

7) Direct and personal communication with customers to assess and satisfy their needs and to anticipate their future needs is called _____.

8) An example of the financing function is when…

9) Which of the examples below is a pricing strategy used in sports marketing?

10) Using advertising and other forms of communicating information about products, services, images, and ideas to promote future sales is called _____.


*select an answer for all questions

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