When celebrities are famous people are involved in a news story, it is often said to have this

A cat wins the Power Ball lotto is an example of

A story with more impact in a local area deals with the idea of

This often lends itself towards making stories have more impact. An example would be a peaceful protest turning into a violent one

Person who is responsible for deciding what gets put into print or broadcast on air

having a well liked person endorse your campiagn or policies

Speaking in vague phrases that make it difficult to tell where they stand

Use of symbols to accomplish a purpose

Often ignoring the facts, presenting people in a negative way

The number of electoral votes each state has is based on

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